Reputation Management in the Age of Social Media

Top PR executives will tell you that smart reputation management is often the difference between success and failure. With the instantaneous effects of social media, organizations have learned how challenging it is to maintain a respected reputation or repair a damaged one. As PR Week's 2009 Global Agency of the Year, Weber Shandwick is the premiere thought leader in reputation recovery and restoration, navigating a crisis, stabilizing perceptions, and rebuilding reputation for the long-term.

Learn the top 20 rules that industry leaders need as they help manage their reputation for success in the next decade.

Dr. Leslie Gaines-Ross leads Weber Shandwick's global reputation consulting services and thought leadership development as their Chief Reputation Strategist. As one of the world's most widely recognized experts on reputation, she spearheaded the first comprehensive research on CEO impact on company reputation and business performance. She developed Weber Shandwick's Safeguarding Reputation and Risky Business: Reputations Online.

Leslie authored CEO Capital: A Guide to Building CEO Reputation and Company Success(2003, Wiley) and Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation (2008, Wiley).

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