Rock-Solid Brands: Essentials of Brand Longevity
How does a brand stay strong for decades?
Table of Contents
How does a brand stay strong for decades? Some well-known brands have remained virtually the same in their visual identity; others have had to adapt to social or cultural change in order to stay competitive. Joseph Caserto examines the histories of some of our most beloved brands, unearthing the path each took to its solid position in the marketplace.
More Videos in These Categories:
Joseph Caserto is an award winning Graphic Artist based in New York City who specializes in publication art direction and design. He earned a BFA with honors in Communications Design from Pratt Institute, where he completed one of the first classes in graphic design produced with a Macintosh. With over 15 years of professional experience, mostly from national consumer magazines with circulations in the multi-millions, he is currently a freelance art director and designer whose clients include BusinessWeek, Marie Claire, PC, TV Guide, and Vibe magazines. Joseph is a member of The Graphic Artists' Guild and The Society of Publication Designers, and has taught at The City College of New York and NYU. A lifetime resident of New York State, he grew up in the State's historic Mid-Hudson Valley, and has lived in Brooklyn since the late 1980s. He was recently awarded a 2008 American Graphic Design Award, and a 2008 Create Award, Silver, for the cover of the April 2008 issue of BW Chicago, a BusinessWeek publication.