WHEN Materials available starting September 18 Discussions start Wednesday, September 25, 9-10 pm ET - Full Schedule WHERE Online CERTIFICATE Use this course to earn a certificate in Digital Project Management. PRICE $275 (or $250 for AvantGuild members - details) Add to Calendar iCal | Outlook Notify me when this is offered again.

Details

In this course, you’ll complete a comprehensive SEO audit of your current website and develop a strategic plan to get your website to the top of search engine results. You’ll also learn how to measure and sustain your marketing efforts to continually improve your search engine optimization program. 

Advanced techniques included in the coursework include using location-based metatags to ensure that your content can be easily found and using analytics to track the effectiveness of your strategies. You’ll learn how to integrate web tools with your site, analyze the effectiveness of keywords, and complete assessments of your bounce rate and entrance and exit paths. We’ll discuss how to use social media strategies and other tactics to manage your online reputation management. You’ll also learn about recent changes in search strategy spurred by Google + and Google’s new Panda and Penguin algorithm updates.

In this class, you will learn how to:

• Use keyword tools to determine the most effective keywords for your content 
• Implement link strategies that widen your site’s reach
• Use the Google suite of tools to work with your site: Analytics, Webmaster Tools, Keyword Tool
• Perform an SEO audit and a competitor analysis
• Understand how search algorithms function

By the end of class, you will have:
A comprehensive strategic plan to continue to measure and develop your search engine optimization expertise.

Admission Requirements:
This course is recommended for people who have a working knowledge of SEO techniques or have taken SEO Writing. Apply with a note to explain your interest in this topic and your previous experience.

The online classroom has several components:

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

SEO: Advanced (PDF) View a sample syllabus for the class here.

Instructor

Lisa Aragon is the co-founder and digital architect for Double Dutch & Company, a micro digital agency that embodies serious marketing play to digitally connect clients with their target audience. She harnesses her agency and strategic collaboration experience with a slew of Fortune 500 companies to better equip startups, emerging businesses, and companies trying to build digital campaigns.

Prior to this, Lisa worked at AOL and Washingtonian interactive agencies TIG Global and New Media Strategies. She also led account teams at the award-winning Arizona firms Terralever, Sitewire, and The Lightly Agency.

Lisa Aragon's Courses
SEO Writing – (Starts October 30)
SEO: Advanced – (Starts September 18)

Testimonials

I knew only the bare bones basics of SEO and SEM when I started class. I now know skills I implemented immediately with new websites I've started. Lisa is an amazing instructor and I'd definitely take another class with her. I loved it. -- Syndee Barwick