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WHEN Tuesdays, August 20 & August 27, 6:45-9:45 pm ET - Full Schedule WHERE Mediabistro offices, New York, NY CERTIFICATE Use this course to earn a certificate in Digital Project Management. PRICE
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Add to CalendarBest Value
Details
In this intensive course, join fellow editors, writers, and bloggers to learn how to implement SEO writing techniques immediately to ensure your content reaches your intended audience. We'll cover how to improve your organic page ranking to drive traffic to your website, the anatomy of a search engine, and link-building techniques to maximize the visibility of your content.
Students will conduct keyword research to analyze their audience and develop a search strategy for increasing page views.
In this class, you will learn how to:
- Identify your audience and conduct keyword research accordingly
- Use Google Trends and the Google Keyword Tool to understand keyword densities
- Use social networking sites to distribute your work and build your authority for search engine ranking
- Apply techniques for effective tagging
- Navigate through the ever-changing landscape of Search to maintain visibility
By the end of class, you will have:
The skills to use keyword research and analysis to drive traffic to your blog or website.
Requirements:
Students must bring their own Mac or PC laptop to class.
Course Syllabus
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SEO Writing (PDF)
View a sample syllabus for the class here.
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Instructor
Jack Murnighan's Courses
SEO Writing – New York (Starts August 20)
SEO Writing – New York (Starts December 5)
Testimonials
For those looking for a good and quick background in SEO writing, this is the class for you. Jack was informative and flexible to the needs to each of his students. That made all the difference.
-- Joy Abella"I didn't know the first thing about SEO before this class, but now I have lots of tools to actually get visitors to my website." -- Jocelyn Cox
"Who knew SEO writing was not only a science, but also an art with creativity? The subject matter was a lot more interesting than I expected, owed in large part to Jack's engaging personality and vast knowledge on the topic." -- Erica Horowitz
"After our first class I immediately incorporated what I learned into my company's website. Just a week later, I saw our company's ranking move from 5th 1st. I have new confidence in writing SEO and was able to dive right in." -- Shannon Stockbridge
"Jack was extremely knowledgeable and inspiring. He put his students at ease. I very much enjoyed this course and highly recommend it." -- Irina Gonzalez
"Jack is a wonderful teacher. He gives great insight, thoughtful comments, and practical advice." -- Leslie Hunter-Gadsden
"Jack is a very gifted teacher. He's attentive to individual needs and truly believes that his students have unique voices. He had just the right balance of encouragement and discipline." -- Abraham Riesman
"Jack gave me the tools to effectively utilize SEO in my writing. As a result, I have a much better understanding of SEO and how to use it in my work. This course taught us the essentials of what everyone needs to know if they are planning to produce any written content for the web." --Tamara Knezevic
"Jack was an amazing instructor. He was engaging and went above and beyond. He was honest, candid, and downright brilliant. I would definitely take a class from him again." -- Tracy Peterson
