SEO Writing

Optimize content for search engines and drive traffic to your website

WHEN Materials available starting August 1
Discussions start Thursday, August 8, 9-10 pm ET - Full Schedule

WHERE Online

CERTIFICATE Use this course to earn a certificate in Digital Project Management.

PRICE
$275 (or $250 for AvantGuild members - details)

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ALSO STARTS: New York - 8/20/2013

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Details

In this intensive course, join fellow editors, writers, and bloggers to learn how to implement SEO writing techniques immediately to ensure your content reaches your intended audience. We'll cover how to improve your organic page ranking to drive traffic to your website, the anatomy of a search engine, and link-building techniques to maximize the visibility of your content.

Students will conduct keyword research to analyze their audience and develop a search strategy for increasing page views.

In this class, you will learn how to:

Identify your audience and conduct keyword research accordingly
Use Google Trends and the Google Keyword Tool to understand keyword densities
Use social networking sites to distribute your work and build your authority for search engine ranking
Apply techniques for effective tagging
Navigate through the ever-changing landscape of Search to maintain visibility

By the end of class, you will have:
The skills to use keyword research and analysis to drive traffic to your blog or website.

The online classroom has several components:

Lessons: Learn new skills through video-based lessons
Discussion: Join a weekly live, interactive discussion via IM and video
Assignments: Complete homework and receive instructor feedback
Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

SEO Writing (PDF)

View a sample syllabus for the class here.

Instructor

McLean Robbins leads the copywriting and content strategy department at MICROS eCommerce, an internet marketing firm where she concentrates on developing innovative content strategies for the world's leading hotels and resorts. She has extensive experience in producing high-visibility web content and designing effective social media campaigns that help build brand and personal visibility.

Based in Washington, DC, McLean is also a luxury journalist and blogger for The Washingtonian, Forbes Travel Guide, Robb Report, and AOL.

McLean Robbins's Courses
SEO Writing – (Starts August 1)