WHEN Materials available starting October 30 Discussions start Wednesday, November 6, 9-10 pm ET - Full Schedule WHERE Online CERTIFICATE Use this course to earn a certificate in Digital Project Management. PRICE $275 (or $250 for AvantGuild members - details) Add to Calendar iCal | Outlook ALSO STARTS:  New York - 8/20/2013 | New York - 12/5/2013 Notify me when this is offered again.

Best Value

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20% off if you buy both today: $745  $596

SEO Writing  Online - 10/30/2013 (2 sessions)  $275

Search and Online Marketing  Online - 11/4/2013 (6 sessions)  $470

Details

In this intensive course, join fellow editors, writers, and bloggers to learn how to implement SEO writing techniques immediately to ensure your content reaches your intended audience. We'll cover how to improve your organic page ranking to drive traffic to your website, the anatomy of a search engine, and link-building techniques to maximize the visibility of your content.

Students will conduct keyword research to analyze their audience and develop a search strategy for increasing page views.

In this class, you will learn how to:

• Identify your audience and conduct keyword research accordingly
• Use Google Trends and the Google Keyword Tool to understand keyword densities
• Use social networking sites to distribute your work and build your authority for search engine ranking
• Apply techniques for effective tagging
• Navigate through the ever-changing landscape of Search to maintain visibility

By the end of class, you will have:
The skills to use keyword research and analysis to drive traffic to your blog or website.

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

SEO Writing (PDF) View a sample syllabus for the class here.

Instructor

Lisa Aragon is the co-founder and digital architect for Double Dutch & Company, a micro digital agency that embodies serious marketing play to digitally connect clients with their target audience. She harnesses her agency and strategic collaboration experience with a slew of Fortune 500 companies to better equip startups, emerging businesses, and companies trying to build digital campaigns.

Prior to this, Lisa worked at AOL and Washingtonian interactive agencies TIG Global and New Media Strategies. She also led account teams at the award-winning Arizona firms Terralever, Sitewire, and The Lightly Agency.

Lisa Aragon's Courses
SEO Writing – (Starts October 30)
SEO: Advanced – (Starts September 18)

Testimonials

I knew only the bare bones basics of SEO and SEM when I started class. I now know skills I implemented immediately with new websites I've started. Lisa is an amazing instructor and I'd definitely take another class with her. I loved it. -- Syndee Barwick