Search and Online Marketing

Drive traffic and optimization through SEO, social media, and digital outreach

WHEN Materials available starting July 18
Discussions start Thursday, July 25, 8-9 pm ET - Full Schedule

WHERE Online

CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, and Social Media Marketing.

PRICE
$470 (or $445 for AvantGuild members - details)

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ALSO STARTS: Online - 5/23/2013 | New York - 6/13/2013 | Online - 9/12/2013

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Details

If you don't come up at the top of a search, your audience may never find you.

This course will teach you how to use SEO and search marketing, social media, and digital outreach methods to drive traffic to your website. You'll also learn how to optimize your sites for search engines and how social media exposure and links can leverage more exposure on Google and other search engines.

In this class, you will learn how to:

Understand the difference between SEO and SEM
Determine the most important factors of search rankings
Report on web traffic and keep your website code clean
Reach out to bloggers and other webmasters to have them link to your site
Manage SEO and social media projects

By the end of class, you will have:
An understanding of the factors that can get your website to the top of search engine results, and how to use social media and search marketing to drive traffic to your website.

The online classroom has several components:

Lessons: Learn new skills through video-based lessons
Discussion: Join a weekly live, interactive discussion via IM and video
Assignments: Complete homework and receive instructor feedback
Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

Search and Online Marketing (PDF)

View a sample syllabus for the class here.

• Digital Marketing Certificate Program – ONLINE

All offerings in:
Digital Media & Tech

Instructor

Nate Cooper is a blogging strategist and writer. Through his company, Pedestrian Consulting, he has led training for corporate clients including the Gap and NBC. He is a regular contributor to contently.com, and his writing has appeared on Mashable. Prior to this, Nate worked in event marketing for Apple.

Nate Cooper's Courses
Search and Online Marketing – (Starts May 16)
Search and Online Marketing – (Starts July 18)
Search and Online Marketing – (Starts September 12)