Search and Online Marketing

Drive traffic and optimize sites through SEO, social media, and blog outreach

Search and Online Marketing
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WHEN Thursdays, November 7 - December 19, 6:45-9:45 pm - Full Schedule

WHERE Mediabistro offices, New York, NY

CERTIFICATE Use this course to earn a certificate in Digital MarketingAd Copywriting, and Social Media Marketing.

PRICE
$470 (or $445 for AvantGuild members - details)

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ALSO STARTS:  New York - 9/12/2013 | Online - 9/12/2013 | Online - 11/4/2013


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Register For All

Search and Online Marketing  New York - 11/7/2013 (6 sessions$470
SEO Writing  New York - 8/20/2013 (2 sessions$275

Details

If you don't come up at the top of a search, your audience may never find you.

This course will teach you how to use SEO and search marketing, social media, and digital outreach methods to drive traffic to your website. You'll also learn how to optimize your sites for search engines and how social media exposure and links can leverage more exposure on Google and other search engines.

In this class, you will learn how to:

  • Understand the difference between SEO and SEM
  • Determine the most important factors of search rankings
  • Report on web traffic and keep your website code clean
  • Reach out to bloggers and other webmasters to have them link to your site
  • Manage SEO and social media projects

By the end of class, you will have:
An understanding of the factors that can get your website to the top of search engine results, and how to use social media and search marketing to drive traffic to your website.

Course Syllabus

course materials
View a sample syllabus for the class here.

Related

Instructor

Grace Mangum
Grace Mangum is the GM Digital for Source Media, where she is responsible for the digital strategy, product development, and marketing of 13 of the company's 28 brands. She is a Webby Award-winning digital strategist and marketing executive with experience in digital program, product and content development, editorial, and integrated marketing strategies.

Grace has developed digital strategies, marketing programs, campaigns and products for Lifetime Television, IFC (Independent Film Channel), BBC America, and The New York Observer.

Grace Mangum's Courses
Online Marketing: Advanced – (Starts October 3)
Search and Online Marketing – New York (Starts September 12)
Search and Online Marketing – New York (Starts November 7)

Testimonials

I loved how Grace would explain a technique/technology/approach and then show how it works in internet marketing. She engages her students in lively discussions, which really helped us grasp the knowledge she is sharing. -- Sherry Bloom

"Grace covered a lot of material, but made sure we comprehended topics before moving on. She also made a point to understand our individual objectives for taking the class and gave us guidance on tactics tailored to our specific industries. I look forward to taking another class with Grace." -- Kimberly Connolly

"I am not very technically minded, and I was worried I wouldn't understand the course material, but Grace was excellent at explaining things in an interesting way and using real-life examples to bring theory to life." -- Laura Garrity

"Grace made this class an amazing experience. She taught in a way that made sense not only to me, but to everyone in class. She is intelligent, creative, and really cared. I truly feel that I learned more than in any other class I've taken. I now feel that I can take everything I learned from class and use it in my career." -- Melissa Emert-Hutner

"Grace does a great job keeping the class engaged. She is energetic, in the know, and able to advise us on best practices tailored to our various industries. This is the second class of Grace's I've taken, and I highly recommend her." -- Kimberly Connolly

"I highly recommend Grace. She is highly knowledgeable, organized, and thorough." -- Lisa Iddings
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