Social Media Metrics

Monitor, measure, and optimize your social media efforts

WHEN Materials available starting May 14
Discussions start Tuesday, May 21, 9-10 pm ET - Full Schedule

WHERE Online

CERTIFICATE Use this course to earn a certificate in Social Media Marketing.

PRICE
$385 (or $360 for AvantGuild members - details)

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ALSO STARTS: Online - 8/6/2013

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Details

This class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your social media activity and make sense of the data you collect.

You'll learn how to sift through web analytics, Facebook Insights, and Twitter mentions in order to develop a comprehensive reporting and tracking system. We'll look at free and paid tools so no matter what your budget, you will have a strategy to measure results.

In this class, you will learn how to:

Know which metrics matter to your brand
Use web analytics to measure social media efforts
Make use of the latest tools for measuring Twitter and Facebook
Use shortcuts to measure and monitor your online activity
Develop a social media measurement report

By the end of class, you will have:
A social media measurement report of your online activity and a comprehensive strategy to monitor and measure your social media efforts.

Admission Requirements:
Students should have access to web analytics and at least one social media presence.

The online classroom has several components:

Lessons: Learn new skills through video-based lessons
Discussion: Join a weekly live, interactive discussion via IM and video
Assignments: Complete homework and receive instructor feedback
Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

Social Media Metrics (PDF)

View a sample syllabus for the class here.

• Digital Marketing Certificate Program – ONLINE

Instructor

Danielle Brigida is manager of social media for the National Wildlife Federation, where she actively engages constituents using a mixture of online tools and social networking sites. An early adopter of social media with creative, engaging campaigns, Danielle has been recognized by Mashable, Change.org, Greenopia, and Katie Paine for her efforts to drive traffic and engagement for NWF's campaigns.

Danielle has spoken at South by Southwest (SXSW), PR News Digital Media Summit, Blog World, and Nonprofit Technology Conference. Additionally, she has been interviewed by The New York Times, USA Today, Fast Company, The Washington Post, The Nonprofit Times, and Mashable.

Danielle Brigida's Courses
Social Media Metrics – (Starts May 14)
Social Media Metrics – (Starts August 6)