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Social Media at Scale: Making Connections Pay Off

Ian Schafer of Deep Focus talks about social media ROI at Socialize

1. Social Media at Scale: Making Connections Pay Off - Highlights (higher bandwidth) (1:27)

Table of Contents

  1. Social Media at Scale: Making Connections Pay Off - Highlights (higher bandwidth) (1:27) 1:27 FREE!
    This version is best for high-speed connections.
  2. Social Media at Scale: Making Connections Pay Off - Part 1 (higher bandwidth) (14:35) 14:35
    This version is best for high-speed connections.
  3. Social Media at Scale: Making Connections Pay Off - Part 2 (higher bandwidth) (10:16) 10:16
    This version is best for high-speed connections.
  4. Social Media at Scale: Making Connections Pay Off - Part 3 (higher bandwidth) (14:40) 14:40
    This version is best for high-speed connections.
  5. Social Media at Scale: Making Connections Pay Off - Part 4 (higher bandwidth) (12:12) 12:12
    This version is best for high-speed connections.
  6. Social Media at Scale: Making Connections Pay Off - Highlights (lower bandwidth) (1:27) 1:27 FREE!
    Use this version if you have a slower connection.
  7. Social Media at Scale: Making Connections Pay Off - Part 1 (lower bandwidth) (14:35) 14:35
    Use this version if you have a slower connection.
  8. Social Media at Scale: Making Connections Pay Off - Part 2 (lower bandwidth) (10:16) 10:16
    Use this version if you have a slower connection.
  9. Social Media at Scale: Making Connections Pay Off - Part 3 (lower bandwidth) (14:40) 14:40
    Use this version if you have a slower connection.
  10. Social Media at Scale: Making Connections Pay Off - Part 4 (lower bandwidth) (12:12) 12:12
    Use this version if you have a slower connection.

Video Details

Many brands are learning how to use social media to increase the level of intimacy with their customers. But what happens when you need to show results? Can intimacy scale? Can it be done consistently? Can connections with and between people deliver a measurable return on investment? How do we measure it anyway? See how it's been done, share best practices, and learn how to build your own social media ROI formulas.

Ian Schafer, CEO and Founder of Deep Focus, is one of advertising's most influential voices in interactive marketing and social media. Prior to founding Deep Focus in 2002, Ian was VP of the New Media division of Miramax Films. Named a 'Media Maven' by Advertising Age and one of Adweek's "Young Ones", Ian has been featured in Wired, The New York Times, The Wall Street Journal, BusinessWeek, Adweek, Advertising Age, USA Today, New York Magazine, Variety, CNN, Fortune and The Hollywood Reporter. An avid technologist, Ian blogs at www.ianschafer.com.

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