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Starbucks Digital Network: Optimized and Localized at ThinkMobileWest

Learn about the upcoming Starbucks Digital Network in this talk at ThinkMobileWest

1. Starbucks Digital Network: Optimized and Localized, Highlights (2:40)

Table of Contents

  1. Starbucks Digital Network: Optimized and Localized, Highlights (2:40) 2:40 FREE!
  2. Starbucks Digital Network: Optimized and Localized, Part 1 (10:38) 10:38 FREE!
  3. Starbucks Digital Network: Optimized and Localized, Part 2 (8:33) 8:33 FREE!

Video Details

Adam Brotman, VP of Starbucks Digital Ventures, shares insight into the upcoming Starbucks Digital Network, a one-of-a-kind, in-store content destination and how it was designed from the ground up to be optimized for mobile experiences. Within Starbucks stores, a majority of free Wi-Fi connections happen on customers' smartphones, so it was key that the Starbucks Digital Network was supported across mobile, tablets and laptops. As a location-based service, the Starbucks Digital Network takes a groundbreaking approach to delivering a new, in-store experience that's optimized for mobile delivery.

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