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Strategic Business Planning for Designers

Develop a business plan for your design firm

1. Introduction (1:35)

Table of Contents

  1. Introduction (1:35) 1:35 FREE!
  2. Business Plan Structure (2:09) 2:09 FREE!
  3. Business Plan Components (9:59) 9:59 FREE!
  4. Demand, Opportunities, and Competitors (8:38) 8:38 FREE!
  5. Gaining Advantage (7:46) 7:46 FREE!
  6. Resources and Operations Planning (9:10) 9:10 FREE!
  7. Revisions and Refinements (3:50) 3:50 FREE!

Video Details

Develop a business plan for your design firm. It's not as difficult as you may think. Shel Perkins, author of the book Talent Is Not Enough: Business Secrets for Designers, demystifies the business plan, taking you through the process of drafting the plan step by step.

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Shel Perkins
Shel Perkins is a designer, educator and consultant with 19 years of experience in managing the operations of leading creative firms in the U.S. and the U.K. His book, Talent Is Not Enough: Business Secrets for Designers, was recently copublished by New Riders and AIGA. Learn more at