Strategic Business Planning for Designers
Develop a business plan for your design firm
1. Introduction (1:35)
Table of Contents
Develop a business plan for your design firm. It's not as difficult as you may think. Shel Perkins, author of the book Talent Is Not Enough: Business Secrets for Designers, demystifies the business plan, taking you through the process of drafting the plan step by step.
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Shel Perkins is a designer, educator and consultant with 19 years of experience in managing the operations of leading creative firms in the U.S. and the U.K. His book, Talent Is Not Enough: Business Secrets for Designers, was recently copublished by New Riders and AIGA. Learn more at www.talentisnotenough.com.