Strategic Mobile Marketing

Develop a marketing strategy for smartphones, tablets, and mobile devices

WHEN Materials available starting August 7
Discussions start Wednesday, August 14, 8-9 pm ET - Full Schedule

WHERE Online

CERTIFICATE Use this course to earn a certificate in Digital Marketing.

PRICE
$385 (or $360 for AvantGuild members - details)

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ALSO STARTS: Online - 6/19/2013

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Details

With the proliferation of smart mobile devices, marketers have more access to consumers than ever.

In this course, you'll learn how to conceive, implement, and manage a mobile marketing strategy. We'll examine the growth of the mobile marketplace, from text messages to apps to the rise of HTML5 as the next web standard. We'll also cover how to use analytics to determine where to focus your mobile efforts to maximize engagement with your branded content.

In this class, you will learn how to:

Optimize content and email marketing efforts for mobile devices
Use analytics to determine where to focus mobile efforts
Understand the anatomy of a mobile landing page
Know when to use text message (SMS) and multimedia message (MMS) campaigns
Audit a multi-faceted mobile strategy

By the end of class, you will have:
A thorough understanding of mobile marketing and a campaign strategy.

The online classroom has several components:

Lessons: Learn new skills through written lessons
Discussion: Join a weekly live, interactive discussion via IM and video
Assignments: Complete homework and receive instructor feedback
Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

Strategic Mobile Marketing (PDF)

View a sample syllabus for the class here.

• Digital Marketing Certificate Program – ONLINE

Instructor

Kayla Green is the digital strategy director for Saatchi & Saatchi, where she works on strategic initiatives for Toyota, with a focus on digital. Kayla joined the SaatchiLA team from iconmobile, a WPP-owned mobile technology and marketing organization where she ran client services for Colgate-Palmolive, Ford, Kimberly-Clark, and Microsoft. Named one of Mobile Marketer's '25 Women to Watch' in 2012, Kayla is also the Los Angeles chapter co-chair and San Francisco chapter founder of SheSays, a global organization for women in digital communications.

Kayla Green's Courses
Strategic Mobile Marketing – (Starts June 19)
Strategic Mobile Marketing – (Starts August 7)