Talk a Good Game: Advertising
Here's all the lingo you'll need to succeed in advertising
1. Highlights (1:00)
Table of Contents
Welcome to a virtual tour of Madison Avenue, the traditional lay-of-the-land for most agencies you'll interview or work with. You'll learn who's who, how to read a brief, how to dissect an ad, and much more.
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Jennifer Eggers is an independent copywriter and creative director. She has worked at branding and design agencies including Anomaly, G2 Worldwide, Wolff Olins, O Group, Spring Design Partners, and Lorelli Associates. She works from strategy-to-page, helping clients find their voice in advertising, collateral, packaging, brand extensions, and online. Her client list includes ABSOLUT Vodka, WaMu, Virgin America, Coca Cola, The New York Times, Pantone, Ciba Vision, Topps, The Muhammad Ali Center, Krups, and Canon. Jennifer wrote the text for a series of panels that told the story of the World Trade Center's place in history, which was placed at the World Trade Center site in Lower Manhattan.
Testimonials"Jennifer was thorough and inspiring. It was great to see everyone's confidence grow and I now count my classmates among my first industry contacts." -- Kelly Kingman "I left Jen's class mentally pumped that I finally found my purpose. Hello, advertising, here I come." -- Michele Santo "Jen is an excellent instructor and offers great insight into the industry. I feel very confident in putting together a professional portfolio and getting it viewed very soon." -- Chris Romano "Jennifer inspired new ways of formulating my process and reminded me of the work it takes to get the best idea." -- Melissa Odegaard "Jennifer is knowledgeable, enthusiastic,and engaging. It's clear she enjoys teaching." -- Nena Donovan Levine "This class was a great way to gather with contemporaries and see what others in the field struggle with. Jennifer helped us work with our real life issues and showed us that a new perspective is the key to finding a great copy angle." -- Katelyn Hayes "Jennifer is a wonderful instructor! She was extremely professional and knowledgeable and I would definitely take another course led by her." -- Meredith Toy "Jennifer has a wealth of knowledge and experience and was able to provide important tips, tricks, and know-how. I recommend this class to any marketing professional!" -- Khristina Godlewski