The Power of a Cross-Platform Strategy with Janet Balis from Martha Stewart

An accomplished sales and marketing executive, Janet shares her significant experience in cross-platform sales and solutions at Circus 2010. She'll talk about developing multimedia sales and marketing programs in a changing media landscape, and connecting with consumers across a variety of platforms.

Janet Balis was named Executive Vice President of Media Sales and Marketing for Martha Stewart Living Omnimedia, Inc. (MSLO) in August 2009. In this position, she oversees Print, Television, Radio and Digital Media Sales and Marketing. An accomplished sales and marketing executive, Ms. Balis joined MSLO from Digital Media Strategies, a company she founded in January 2008, which worked closely with premier entertainment and media companies including Discovery Communications, Warner Bros. and Turner Broadcasting. Prior to founding Digital Media Strategies, Ms. Balis spent eight years at Time Warner, serving most recently as the Senior Vice President of Sales Development for AOL Media Networks. In this role, she helped to reposition AOL, as it transitioned to an advertising-based business model, to be a strategic, innovative media partner to its clients. Before joining AOL, she spent five years at Time Inc. where she was responsible for Sales and Marketing across the division's 20 websites, including People, TIME, Fortune and InStyle.

How to Use Email Newsletters to Boost Awareness of Your Brand How to Blog: Develop Your Content Strategy What Makes an Ad Effective? Talk a Good Game: Advertising How to Write Advertorials Mediabistro Career Circus: Will Work for Money (But Happiness Desired) Crush It! Why Now is the Time to Cash In On Your Passion How to Use Twitter: Tips from AllTwitter.com Socialize Your Marketing and Advertising Common Copyright Mistakes