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The Why Factor: Teasing Out Constructive Critiques

Here's how to get the constructive feedback you need to move a project forward

1. Introduction (2:51)

Table of Contents

  1. Introduction (2:51) 2:51 FREE!
  2. Why ask Why? (7:12) 7:12 FREE!
  3. Reveal the Unconscious (10:14) 10:14 FREE!
  4. Why Did They Do This? (2:28) 2:28 FREE!
  5. Reasons and Results (7:23) 7:23 FREE!
  6. A Quick Review (4:42) 4:42 FREE!

Video Details

Designers: Here's how to get the constructive feedback you need to move a project forward. Instructor Joseph Caserto describes how asking yourself (and others) a simple questions can reveal a great deal about what's working and what needs your attention in your design solutions.

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Joseph Caserto
Joseph Caserto is an award winning Graphic Artist based in New York City who specializes in publication art direction and design. He earned a BFA with honors in Communications Design from Pratt Institute, where he completed one of the first classes in graphic design produced with a Macintosh. With over 15 years of professional experience, mostly from national consumer magazines with circulations in the multi-millions, he is currently a freelance art director and designer whose clients include BusinessWeek, Marie Claire, PC, TV Guide, and Vibe magazines. Joseph is a member of The Graphic Artists' Guild and The Society of Publication Designers, and has taught at The City College of New York and NYU. A lifetime resident of New York State, he grew up in the State's historic Mid-Hudson Valley, and has lived in Brooklyn since the late 1980s. He was recently awarded a 2008 American Graphic Design Award, and a 2008 Create Award, Silver, for the cover of the April 2008 issue of BW Chicago, a BusinessWeek publication.