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Trademark Essentials for Graphic Designers

Shel Perkins breaks down intellectual property law for creatives.

1. Intro (2:36)

Table of Contents

  1. Intro (2:36) 2:36 FREE!
  2. Different Kinds of Trademarks (3:49) 3:49 FREE!
  3. Trademark Infringement & Registration (6:28) 6:28 FREE!
  4. Designing Strong Trademarks (7:24) 7:24 FREE!
  5. Dilution & Trade Dress (9:29) 9:29 FREE!
  6. Unfair Competition (6:04) 6:04 FREE!
  7. Additional Resources (4:01) 4:01 FREE!

Video Details

Shel Perkins breaks down intellectual property law for creatives. This tutorial answers the following questions (among others): What constitutes trademark infringement? Does the overall "look and feel" of a product or service ever count as a trademark? How can designers and companies work together to create the strongest possible marks? In layman's language, Shel clarifies a plethora of issues related to trademarks, and directs viewers to valuable online resources that they should know about.

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Shel Perkins
Shel Perkins is a designer, educator and consultant with 19 years of experience in managing the operations of leading creative firms in the U.S. and the U.K. His book, Talent Is Not Enough: Business Secrets for Designers, was recently copublished by New Riders and AIGA. Learn more at