Trademark Essentials for Graphic Designers
Shel Perkins breaks down intellectual property law for creatives.
1. Intro (2:36)
Table of Contents
Shel Perkins breaks down intellectual property law for creatives. This tutorial answers the following questions (among others): What constitutes trademark infringement? Does the overall "look and feel" of a product or service ever count as a trademark? How can designers and companies work together to create the strongest possible marks? In layman's language, Shel clarifies a plethora of issues related to trademarks, and directs viewers to valuable online resources that they should know about.
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Shel Perkins is a designer, educator and consultant with 19 years of experience in managing the operations of leading creative firms in the U.S. and the U.K. His book, Talent Is Not Enough: Business Secrets for Designers, was recently copublished by New Riders and AIGA. Learn more at www.talentisnotenough.com.