Understanding Google Analytics
Bounce rate. Site stickiness. Direct versus search traffic. What does it all mean?
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Table of Contents
Creating a website has never been easier, but evaluating important web metrics remains as difficult as ever. Google Analytics shows you how people found your site, how they explored it, and how you can enhance their experience. In this webcast recording, you'll learn how to track key online performance indicators so you can get better results.
In this webcast, you will learn: Why analytics are important What can be measured, and what can't Which tools to use and what they can tell you Pay versus free services: how to know which to use Return on Investment (ROI) and Return on Participation (ROP) business models Measurement recommendations for desired outcomes
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Jennifer Neeley is a leading web strategist who heads up digital media efforts for high-profile clients and assists in figuring out how to make the social web work strategically and tactically for them. She has just completed a book for a Fortune 50 technology company and is on the faculty of San Francisco State University. Her specialties include the social media audit, behavioral triggering, using consumer methodologies as B2B solutions, and helping companies understand how to build programs that scale. Her radio program, The A-List, is featured on BlogTalkRadio and iTunes and boats over 100,000 listeners. Jennifer is on the board of Social Media Club and is programming director for the San Francisco / Silicon Valley chapter. She is also a two-time Emmy-nominated new and emerging television news media pioneer.
Testimonials"Jennifer really knows her stuff, and she's very patient and supportive in helping her students get up to speed on Google Analytics and its ancillary web tech/web marketing issues." -- Janet Pinkerton "Jennifer was so impressive. She's got so much information to impart. She's inclusive, giving the more experienced people information they need and also the less experienced what they need. I reccommend her highly!" -- Therese Laskey "In just a short time, Jennifer helped me really understand what I should be doing to manage our company Facebook page. She shared her wealth of knowledge with the class!" -- Jenn Waters "Jennifer is a great instructor who encouraged her students. She prepared lesson plans that were full of useful content and homework. I was able to use the tips and strategies she shared immediately for my work." -- Veronica Lavarro "Jennifer was extremely resourceful, very thorough, and helpful in her feedback. I highly recommend taking a class with her! You will learn a lot and feel supported in the process!" -- Natalia Lusinski