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Understanding Google Analytics
Bounce rate. Site stickiness. Direct versus search traffic. What does it all mean?
Table of Contents
- Preview (1:23) FREE!
- Webcast: Understanding Google Analytics, Part 1 (24:10) FREE!
- Webcast: Understanding Google Analytics, Part 2 (17:19) FREE!
- Webcast: Understanding Google Analytics, Part 3 (18:14) FREE!
In this webcast, you will learn: Why analytics are important What can be measured, and what can't Which tools to use and what they can tell you Pay versus free services: how to know which to use Return on Investment (ROI) and Return on Participation (ROP) business models Measurement recommendations for desired outcomes
Jennifer Neeley is a leading web strategist who heads up digital media efforts for high-profile clients and assists in figuring out how to make the social web work strategically and tactically for them. She has just completed a book for a Fortune 50 technology company and is on the faculty of San Francisco State University. Her specialties include the social media audit, behavioral triggering, using consumer methodologies as B2B solutions, and helping companies understand how to build programs that scale. Her radio program, The A-List, is featured on BlogTalkRadio and iTunes and boats over 100,000 listeners. Jennifer is on the board of Social Media Club and is programming director for the San Francisco / Silicon Valley chapter. She is also a two-time Emmy-nominated new and emerging television news media pioneer.