User Experience Design

Learn to create a great user experience on your website to improve traffic and build your customer base

WHEN Materials available starting June 6
Discussions start Thursday, June 13, 8-9 pm ET - Full Schedule

WHERE Online

CERTIFICATE Use this course to earn a certificate in Digital Project Management.

PRICE
$385 (or $360 for AvantGuild members - details)

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Details

Companies need content creators, marketers, consultants, and strategists who understand how to create well-designed, engaging websites and digital products. Learn how to apply the principles of user experience to increase engagement and turn visitors into loyal users and customers.

In this class, you will learn how to:

Improve the usability of products and services
Conduct user research to understand what your customers want
Test and implement changes to your site or product
Identify key performance indicators to meet business objectives and increase return on investment
Audit your website and think from the perspective of the user

By the end of class, you will have:
A strategic plan to improve the usability of your website or digital product, and a firm understanding of best practices for user experience.

The online classroom has several components:

Lessons: Learn new skills through video-based lessons
Discussion: Join a weekly live, interactive discussion via IM and video
Assignments: Complete homework and receive instructor feedback
Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

User Experience Design (PDF)

View a sample syllabus for the class here.

• Digital Marketing Certificate Program – ONLINE

Instructor

Chris Palle has over fifteen years of strategic, creative, and analytical User Experience-related practice, having worked at the ad agencies TribalDDB, Ogilvy, G2, and EMC Digital. His accounts included Earthlink, J.M. Smuckers, Hershey's Chocolate, AllyBank, and Merrill Lynch. He also led social commerce and content management product teams for BMG Columbia House, McGraw-Hill, and Delivery.com.

In addition to his UX work, Chris has taught and lectured on design and social media at NYU and serves as a Local Leader for the Interaction Design Association's New York City chapter.

Chris Palle's Courses
User Experience Design – (Starts June 6)

Testimonials

Chris is an excellent instructor. I went from knowing nothing about UX to gaining a working overview of this exciting field. I look at websites in a totally different light now. -- Suzanne Friedman

"Chris was great. He was very knowledgeable about UX and shared his passion with us. I highly recommend taking a class from Chris. He wanted us to ask a lot of questions and answered them thoroughly." -- Kristen Lodge