Using PR and Video to Amplify the Message

The consumption of media has shifted to online video, where viewers have longer interaction times, higher recall, and increased conversion rates. In this recorded webcast, you'll learn how to develop online videos that will best engage your audience and get your brand's message heard. You will learn how videos are captured, edited, and published; low-cost solutions for creating video; the emerging and easy way to present and promote live events; publishing platforms; how to maximize discoverability through search and what's next with mobile and video.

Andy Plesser is founder and CEO of Beet.tv, a video blog that covers the world of online video by reporting on consumer generated content, the industry players, and tools and services. The vlog explores the societal and business implications of this phenomenon.

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