Web Analytics

Master web metrics like Google Analytics to build traffic and increase sales

WHEN Wednesdays, July 24- August 14, 6:45-9:45 pm ET - Full Schedule

WHERE Mediabistro offices, New York, NY

CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, Digital Journalism, and Digital Project Management.

PRICE
$385 (or $360 for AvantGuild members - details)

Add to Calendar
iCal | Outlook

ALSO STARTS: Online - 7/8/2013

Notify me when this is offered again.

Best Value

Details

Remember when people cared about website hits? Now that that's over, we can focus on tracking the website metrics that can drive sales, engagement, and traffic.

In this class, we'll cover the plethora of web analytics data available today, and how you can use those metrics to build a multifaceted digital strategy for your brand or business. Through weekly assignments using Google Analytics, you'll learn what to look for in analytics reports, what the data means, and how you can use your findings to improve your online initiatives.

In this class, you will learn how to:

Read an analytics dashboard
Gather information about your site visitors from analytics data
Identify your best performing Internet marketing channel
Understand your lead generation or sales funnel
Know what drives conversion to improve results

By the end of class, you will have:
The ability to analyze your data and a firm understanding of its impact on your business.

Note: We recommend students have access to Google Analytics to get the most from assignments. Email us with questions.

Course Syllabus

Web Analytics (PDF)

View a sample syllabus for the class here.

• Digital Marketing Certificate Program – ONLINE

• Social Media Certificate Program – ONLINE

Instructor

Grace Mangum is the GM Digital for Source Media, where she is responsible for the digital strategy, product development, and marketing of 13 of the company's 28 brands. She is a Webby Award-winning digital strategist and marketing executive with experience in digital program, product and content development, editorial, and integrated marketing strategies.

Grace has developed digital strategies, marketing programs, campaigns and products for Lifetime Television, IFC (Independent Film Channel), BBC America, and The New York Observer.

Grace Mangum's Courses
Online Marketing: Advanced – (Starts October 3)
Search and Online Marketing – New York (Starts June 13)
Web Analytics – New York (Starts July 24)

Testimonials

I loved how Grace would explain a technique/technology/approach and then show how it works in internet marketing. She engages her students in lively discussions, which really helped us grasp the knowledge she is sharing. -- Sherry Bloom

"Grace covered a lot of material, but made sure we comprehended topics before moving on. She also made a point to understand our individual objectives for taking the class and gave us guidance on tactics tailored to our specific industries. I look forward to taking another class with Grace." -- Kimberly Connolly

"I am not very technically minded, and I was worried I wouldn't understand the course material, but Grace was excellent at explaining things in an interesting way and using real-life examples to bring theory to life." -- Laura Garrity

"Grace made this class an amazing experience. She taught in a way that made sense not only to me, but to everyone in class. She is intelligent, creative, and really cared. I truly feel that I learned more than in any other class I've taken. I now feel that I can take everything I learned from class and use it in my career." -- Melissa Emert-Hutner

"Grace does a great job keeping the class engaged. She is energetic, in the know, and able to advise us on best practices tailored to our various industries. This is the second class of Grace's I've taken, and I highly recommend her." -- Kimberly Connolly

"I highly recommend Grace. She is highly knowledgeable, organized, and thorough." -- Lisa Iddings