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Web Analytics

Master web metrics like Google Analytics to build traffic and increase sales

Web Analytics
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WHEN Materials available starting July 8
Discussions start Monday, July 15, 9-10 pm ET - Full Schedule

WHERE Online

CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, Digital Journalism, and Digital Project Management.

PRICE
$385 (or $360 for AvantGuild members - details)

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ALSO STARTS:  New York - 7/24/2013


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Best Value

 
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20% off if you buy both today: $935 
$748
Register For All
Web Analytics  Online - 7/8/2013 (4 sessions)  $385
Chick Lit  Online - 7/8/2013 (8 sessions)  $550

Details

Remember when people cared about website hits? Now that that's over, we can focus on tracking the website metrics that can drive sales, engagement, and traffic.

In this class, we'll cover the plethora of web analytics data available today, and how you can use those metrics to build a multifaceted digital strategy for your brand or business. Through weekly assignments using Google Analytics, you'll learn what to look for in analytics reports, what the data means, and how you can use your findings to improve your online initiatives.

In this class, you will learn how to:

  • Read an analytics dashboard
  • Gather information about your site visitors from analytics data
  • Identify your best performing Internet marketing channel
  • Understand your lead generation or sales funnel
  • Know what drives conversion to improve results

By the end of class, you will have:
The ability to analyze your data and a firm understanding of its impact on your business.

Note: We recommend students have access to Google Analytics to get the most from assignments. Email us with questions.

The online classroom has several components:
  • Lessons: Learn new skills through video-based lessons
  • Discussion: Join a weekly live, interactive discussion via IM and video
  • Assignments: Complete homework and receive instructor feedback
  • Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

course materials
View a sample syllabus for the class here.

Related

Instructor

Andrew Becks
Andrew Becks is director of audience development for Scripps Networks Interactive, where he supports the Food Network and Cooking Channel. Prior to this, he was the database marketing manager, where he managed email and database marketing efforts for the company's digital media and television brands.

Andrew also worked in several digital marketing and information technology roles with the casual-dining restaurant chain Ruby Tuesday. In his free time, he works as a freelance digital marketer and web/database developer.

Andrew Becks's Courses
Online Marketing – New York (Starts July 9)
Web Analytics – (Starts July 8)

Testimonials

Andrew was a very thorough, passionate instructor who took time to ensure that everyone understood the content of the course and got what they wanted. He did a great job and I would recommend this course to others who are interested in web analytics. -- Michelle Snell
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