WHEN Materials available starting September 23 Discussions start Monday, September 30, 9-10 pm ET - Full Schedule WHERE Online CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, Digital Journalism, and Digital Project Management. PRICE $385 (or $360 for AvantGuild members - details) Add to Calendar iCal | Outlook ALSO STARTS:  New York - 10/9/2013 | Online - 11/11/2013 Notify me when this is offered again.

Best Value

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20% off if you buy both today: $855  $684

Web Analytics  Online - 9/23/2013 (4 sessions)  $385

Search and Online Marketing  Online - 9/12/2013 (6 sessions)  $470

Details

Remember when people cared about website hits? Now that that's over, we can focus on tracking the website metrics that can drive sales, engagement, and traffic.

In this class, we'll cover the plethora of web analytics data available today, and how you can use those metrics to build a multifaceted digital strategy for your brand or business. Through weekly assignments using Google Analytics, you'll learn what to look for in analytics reports, what the data means, and how you can use your findings to improve your online initiatives.

In this class, you will learn how to:

• Read an analytics dashboard
• Gather information about your site visitors from analytics data
• Identify your best performing Internet marketing channel
• Understand your lead generation or sales funnel
• Know what drives conversion to improve results

By the end of class, you will have:
The ability to analyze your data and a firm understanding of its impact on your business.

Admission Requirements:
We recommend students have access to Google Analytics to get the most from assignments. 

Course Syllabus

Web Analytics (PDF) View a sample syllabus for the class here.

Related

Instructor

Keidra Chaney is a digital content strategist and analytics consultant. She speaks about social media and web analytics in addition to leading workshops for BlogHer, Girl Scouts of Chicago, International Women's Press Association, and the Publicity Club of Chicago.

Her 12-year professional communications career includes experience in journalism, strategic web content strategy, and social media marketing for businesses and nonprofits. She holds an M.A. in Journalism and Mass Communications from University of Wisconsin-Madison.

Keidra Chaney's Courses
Web Analytics – (Starts September 23)

Testimonials

Keidra's class quickly gave me tools I could take back and immediately apply to my company. Understanding how users are interacting with your website is so important for all parts of our business. I'm looking forward to turning the information I've gathered into actions that will help me meet corporate goals. -- Clare Ondrey