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Web Analytics

Master web metrics like Google Analytics to build traffic and increase sales

Web Analytics
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WHEN Wednesdays, October 9 - October 30, 6:45-9:45 pm ET - Full Schedule

WHERE Mediabistro offices, New York, NY

CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, Digital Journalism, and Digital Project Management.

PRICE
$385 (or $360 for AvantGuild members - details)

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ALSO STARTS:  Online - 9/23/2013 | Online - 11/11/2013


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Best Value

 
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20% off if you buy both today: $660 
$528
Register For All
Web Analytics  New York - 10/9/2013 (4 sessions)  $385
SEO Writing  New York - 8/20/2013 (2 sessions)  $275

Details

Remember when people cared about website hits? Now that that's over, we can focus on tracking the website metrics that can drive sales, engagement, and traffic.

In this class, we'll cover the plethora of web analytics data available today, and how you can use those metrics to build a multifaceted digital strategy for your brand or business. Through weekly assignments using Google Analytics, you'll learn what to look for in analytics reports, what the data means, and how you can use your findings to improve your online initiatives.

In this class, you will learn how to:

  • Read an analytics dashboard
  • Gather information about your site visitors from analytics data
  • Identify your best performing Internet marketing channel
  • Understand your lead generation or sales funnel
  • Know what drives conversion to improve results

By the end of class, you will have:
The ability to analyze your data and a firm understanding of its impact on your business.

Admission Requirements:
We recommend students have access to Google Analytics to get the most from assignments. 

Course Syllabus

course materials
View a sample syllabus for the class here.

Related

Instructor

George Weiner
George Weiner is the founder and CEO of WholeWhale.com, and an adjunct professor at NYIT. Prior to this, he was the CTO of DoSomething.org. Under his leadership, the organization became an innovator in social media, mobile technologies, and social cause.

He oversaw the complete overhaul of the site twice (winning a Webby Award and nominations), helping to build a community of over 1.5 million young people taking action. Internally, George built a 10 person engineering team including mobile, social, and Drupal developers in NYC.

George Weiner's Courses
Web Analytics – New York (Starts October 9)

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