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What Does It Take to be an Art Director

A guide for aspiring art directors, and those who have art direction thrust upon them

1. Introduction (2:22)

Table of Contents

  1. Introduction (2:22) 2:22 FREE!
  2. Defining the Role (4:30) 4:30 FREE!
  3. Technical and Conceptual Design (2:13) 2:13 FREE!
  4. Sharpening Adobe Skillz (5:01) 5:01 FREE!
  5. Typography, Layout, and Production (8:04) 8:04 FREE!
  6. Pulling Swipe (5:26) 5:26 FREE!
  7. Photography and Photographers (5:12) 5:12 FREE!
  8. Managerial Overview (1:44) 1:44 FREE!
  9. Presentation (9:01) 9:01 FREE!
  10. Delegation (7:34) 7:34 FREE!
  11. Conclusion (1:20) 1:20 FREE!

Video Details

A guide for aspiring art directors, and those who have art direction thrust upon them. Experienced a.d. Anna Savoie breaks this complex job down into its key skill areas: technical and conceptual design, presentation, and delegation. She also prepares you to meet the common challenges faced by art directors.

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Author

Anna Savoie
Anna Savoie is an art director in New York City, working at Estee Lauder since 2006 on such luxury brands as Crème de la Mer and Jo Malone. From interning at renowned Honest Design, to redesigning websites for both Andrea Rosen Gallery and Satellite records she has been active in the field even before graduating from Parsons with a BFA in communication design.

Her experience runs the gamut from designing at acclaimed ad agency Lloyd + Co and the prominent Luxury Real Estate Group Douglas Elliman, to volunteering in Harlem teaching design and design programs to disadvantaged teens. She has been teaching at NYU since the fall of 2004 and has taught classes ranging from Adobe Illustrator, Photoshop, Golive, web design and graphic design.

Anna resides in a pied-a-terre in Soho with her Yorkshire Terrier, Wilbur. They like to while away the weekend hours hosting soirees and cooking sumptuous repasts for their small circle of friends. She divides her time between entertaining and her two other loves, design and teaching.