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Will It Go Viral? Ask BuzzFeed.com's Jessica Amason

Exclusive guidance from a new media marketing expert

1. Highlights (1:25)

Table of Contents

  1. Highlights (1:25) 1:25 FREE!
  2. Jessica Amason on Viral Marketing (10:50) 10:50 FREE!
    In this Direct Access interview, Mediabistro asked Jessica to share her thoughts on viral media and branded content. You'll get the inside scoop on how she founded This is Why You're Fat, and her personal advice for aspiring media professionals.

Video Details

Jessica Amason understands why ideas go viral. We ask her to discuss how content and platform can work together, the future of branded content, and why we're fat. Jessica Amason is the Viral Media Editor for BuzzFeed.com. Bridging the gap between the editorial and ad space, Jessica helps brands learn the "science" of contagious media and how to leverage BuzzFeed's social content model in a marketing context. She is also co-creator of "viral sensation," This is Why You're Fat. Jessica blogs on viral culture for The Huffington Post and previously worked at AOL's web culture blog, Urlesque.com. She has appeared as a guest on CNN and Headline News and her work has been covered by the Today Show, Time Magazine, New York Times and Wired.

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