Writing and Editing for the Web

Write knockout copy and launch a career in online content

WHEN Materials available starting August 6
Discussions start Tuesday, August 13, 9-10 pm ET - Full Schedule

WHERE Online

CERTIFICATE Use this course to earn a certificate in Copy Editing, Digital Journalism, and Ad Copywriting.

PRICE
$385 (or $360 for AvantGuild members - details)

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ALSO STARTS: Online - 5/20/2013 | Online - 7/1/2013 | Online - 9/23/2013

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Details

Thanks to Facebook, Twitter, and blogs, almost anyone can publish content online. The trick is getting people to read what you write -- and pay you for doing it.

This course will show you how to write, edit, and produce engaging online content.

We'll discuss how to thrive in a high-tech medium with the editorial skills you already have. We’ll highlight the main differences between writing and editing for the Web versus print. We'll also talk about the trends in online journalism and what they mean for professional writers and editors.

In this class, you will learn how to:

Understand the basics of usability including rules to follow when creating your site
Navigate your blog presence
Use message boards, social networks, and online communities to find sources
Come up with interactive elements for your Web content
Understand emerging trends, including online video, social networking, and microblogging

By the end of class, you will have:
The skills to write engaging Web content that connects with readers and expands your audience. Students will also have the opportunity to get a clip published on About.com.

The online classroom has several components:

Lessons: Learn new skills through video-based lessons
Discussion: Join a weekly live, interactive discussion via IM and video
Assignments: Complete homework and receive instructor feedback
Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

Writing and Editing for the Web (PDF)

View a sample syllabus for the class here.

• Digital Journalism Certificate Program – ONLINE

Instructor

Sarah Stodola has contributed to The New York Times, The Wall Street Journal, New York magazine, The Daily Beast, The Nation, The Awl, Conde Nast Traveler, Slate, and Forbes Traveler. Previously, she worked as an editor at The Fiscal Times, a publication she helped launch and develop from the ground up.

In 2009 and 2010, Sarah also served as an adjunct scholar for the literary journal Lapham's Quarterly. Her essay, "Desperately Seeking Stardom," recently appeared in the book Madonna and Me, from Soft Skull Press.

Sarah Stodola's Courses
Writing and Editing for the Web – (Starts August 6)