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SUMMARY:Online Production for Writers and Editors - ONLINE - Katie Herrell - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Journalism.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nYou’ve mastered writing and editing for publications. But can you crop and resize photos, navigate a content management system, or understand what makes a great user experience?\n\nThanks to improvements in computer software and content management systems, you don’t have to be a web developer or tech person to create dynamic digital content. Through assignments and discussions, you will learn how to think past the written word and create content that is multi-dimensional and editorially relevant, uses the web to its full potential, create stories that have social media campaigns built in, and increases your value as an employee.\n\nIn this class, you will learn how to:\n\nNavigate and create content in a basic Content Management System, such as WordPress\n\nCrop, resize, and optimize photos, create graphics, and enhance static text through basic HTML/CSS\n\nUnderstand what makes a user-friendly website and how to create UGC contests that maximize and enhance your social presence\n\nKnow which web technologies to follow and which to ignore\n\nMeasure effectiveness and revenue potential through traffic and user engagement analytics\n\nBy the end of class, you will have:A thorough understanding of how to conceptualize, articulate, and execute digital content that enhances your site’s editorial mission and is technologically sound.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nKatie Herrell is the senior online producer for Active Interest Media\'s Outdoor Group (Backpacker.com, Climbing.com, Urbanclimbermag.com, and Nationalparktrips.com) out of Boulder, CO. \n\nShe has worked in digital magazine production for over ten years at Runnersworld.com, Prevention.com, Menshealth.com, and others. Katie has also published pieces in Bicycling, Sunset, 5280 (Denver\'s Mile-High magazine), Backpacker, and The Onion newspaper. \n\nTestimonials\n\n"Katie knows her stuff and is skilled at customizing the message to her students\' needs. If she doesn\'t know the answer to your question right away, she will find it." -- Jennifer Newens\n\n"Katie really knew the topic, lived it, and was able to share insight into online production that you can\'t read in a book. Her style was open and she welcomed any and all questions from the class!" -- Tracy Wetzel\n\n"Katie\'s informative, interactive course was tailored to the class\'s needs and helped me gain skills I need to thrive." -- Dawn Antoline\n\n"Writers and editors don\'t have to be afraid of online production thanks to Katie\'s patient and imaginative instruction. She will take you step by step into a world that is neither technically daunting, nor boring, but full of creativity and intellectual excitement." -- Anne Roark\n\n"Katie is terrific! She\'s an excellent communicator and is really interested in each student\'s goals, interests, and experience levels. Her approachable demeanor made learning the content a fun challenge. She\'s an expert and definitely one instructor you won\'t want to miss out on!" -- Vanessa Ziff\n\n"If you feel intimidated to learn about online production, then Katie is the best resource you have. For any level, she explains the information so clearly." -- Rikki Reyna\n\n
LAST-MODIFIED;TZID=US-Eastern:20130813T092440
UID:event_7970@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130408T143841
DTSTAMP;TZID=US-Eastern:20130408T143841
DTSTART;TZID=US-Eastern:20130820T210000
DTEND;TZID=US-Eastern:20130820T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Online-Production-for-Writers-and-Editors-crs7970.html?c=ical
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