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SUMMARY:Blogging: Advanced - ONLINE - Jim Hopkinson - 4 sessions, $385
DESCRIPTION:\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\nLearn how to connect with other bloggers via social media efforts, continue to maintain your blog so search engines rank its relevancy, and how to write for the search engines.We\'ll also review how to use your blog to leverage new career opportunities -- be it speaking on a panel, publishing an ebook, or consulting for major brands.\n\nIn this class, you will learn how to:\n\nRead analytics reports and interpret key performance indicators\n\nUse effective tagging, SEO writing, and responding to comments\n\nIntegrate social media platforms (Twitter, Facebook, LinkedIn, YouTube) \n\nMonetize your blog through ads, sponsorships, affiliates, and digital products by packaging your overall brand\n\nLeverage your blog toward a larger platform, such as publishing, speaking, and consulting\n\nBy the end of class, you will have:An understanding of how to use analytics to improve your content and a content plan for increasing traffic and exposure.\n\nAdmission Requirements:Apply with a note to explain your interest in this topic and your previous blogging experience. This class will not focus on CSS, advanced HTML, or design templates. Prior use with Google Analytics is helpful, but not required.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nJim Hopkinson is a former marketing director at Conde Nast Digital, where he managed the online marketing and social media strategy for Wired.com and oversaw community managers for The New Yorker, Vanity Fair, Glamour, and Teen Vogue. He spent 8 years in digital marketing for ESPN.com and Mobile ESPN. \n\nJim hosts a popular podcast called The Hopkinson Report, delivering conversations around new media, technology, and branding that teach people how to pursue their ideal career and lifestyle. His book Salary Tutor: Learn the Salary Negotiation Secrets No One Ever Taught You was published in 2011 by Grand Central Publishing, and his writing has appeared in the WallStreetJournal.com, Forbes.com, Monster.com, Yahoo Finance, and the New York Post.\n\nTestimonials\n\n"I can\'t stress enough what a great experience this was. Jim\'s professionalism and energy is what made this experience so positive. He provided content I could use immediately, and I have already increased my Twitter following because of it." -- Tracy Wetzel\n\n"Jim is Mr. Social Media. He leads the group with such dynamism, and explores every student\'s questions. He is an accessible, communicative, special teacher. -- Gayle Goodman\n\n"I learned much more than I bargained for in Jim\'s class. Jim\'s strategies helped me to get savvy, and I doubled my followers. Jim made sure we understood quality over quantity and to know your audience and have a strategy. I\'d definitely take another course with Jim, for sure!" -- Syndee Barwick\n\n
LAST-MODIFIED;TZID=US-Eastern:20130813T195934
UID:event_8033@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130523T132722
DTSTAMP;TZID=US-Eastern:20130523T132722
DTSTART;TZID=US-Eastern:20130911T200000
DTEND;TZID=US-Eastern:20130911T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Blogging-Advanced-crs8033.html?c=ical
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