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SUMMARY:Community Management - ONLINE - Emily Miethner - 6 sessions, $470
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Social Media Marketing.\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nCommunity management requires an adeptness with online tools and a thorough understanding of your brand and the needs of its audience. Since community managers are at the front lines of the brand experience, interacting with users every day, they’re often the first to notice a problem and the first to propose a solution.\n\n \n\nIn this class, we’ll prepare you for a multi-faceted career in community management at a startup, established company, or organization. We’ll review the fundamentals of the role, including how to respond to positive and negative feedback on Twitter an Facebook, how to develop a customer service strategy using case management tools, and how to build loyal brand evangelists. \n\n \n\nIn this class, you will learn how to:\n\nIncentivize positive and negative feedback from customers about your product, service, or content\n\nEngage your audience on social networks like Twitter and Facebook\n\nUnderstand the benefits and limitations of customer service management tools including Salesforce, Fogbugz, and Get Satisfaction\n\nRespond to users by email in a way that’s informative and maintains an authentic voice \n\nBuild new audiences on Tumblr, Pinterest, and through in-person events\n\nBy the end of class, you will have:An understanding of how to create and maintain connections with your customer base to drive sales and engagement. \n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nEmily Miethner is a community manager and social media strategist for RecordSetter, an online site tracking and setting goals for world records. As Founder and President of NY Creative Interns, the largest Meetup for college students and recent grads in the country, she has produced dozens of events promoted entirely through social media platforms.\n\nEmily has spoken about the power of community building at Columbia University, SXSW Interactive, Internet Week, and New York University. She is a board member of Techies Give Back, and has been featured in The New York Times, U.S. News, and Fast Company.\n\n\n\n
LAST-MODIFIED;TZID=US-Eastern:20130813T200431
UID:event_8084@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130617T114721
DTSTAMP;TZID=US-Eastern:20130617T114721
DTSTART;TZID=US-Eastern:20131007T210000
DTEND;TZID=US-Eastern:20131007T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Community-Management-crs8084.html?c=ical
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