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SUMMARY:Digital Ad Sales - ONLINE - Spyro Poulos - 6 sessions, $470
DESCRIPTION:\n\nPRICE\n$470 ($445 for AvantGuild)\n\nCOURSE DETAILS\nAre you struggling to make the transition from print to digital sales? With advertising budgets going increasingly online and mobile, this course will teach you the skills you need to stay ahead of the game. Learn the fundamentals of digital sales, including how ads are delivered and priced and how performance is tracked. You will develop a deeper understanding of industry terminology, standards, and trends. You’ll be able to craft competitive digital proposals and successfully manage their delivery.\n\nIn this class, you will learn how to:\n\nCreate and sell competitive digital proposals\n\nUnderstand industry terminology, standards, and trends\n\nAnalyze and measure the performance of ad campaigns\n\nUnderstand the client POV to create effective proposals\n\nManage research and creative for digital ad campaigns\n\nBy the end of class, you will have:A framework in place for selling digital ad campaigns.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nSpyro Poulos works with AdData Express, training ad sales professionals (most of them digital) in how to use their services to create new sales opportunities. He has been in ad sales for the last 15 years, working for New Times Media (now Voice Media), Paper magazine, TOKION (a Japanese publisher), the Aperture Foundation, and Harris Media. He has sold every type of media imaginable (online, print, OOH, event) but at every property he worked with, he was responsible for creating and monetizing their web/digital properties and creating the advertising agency relationships each of them still rely on for their digital revenue.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130813T201235
UID:event_8116@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130708T141737
DTSTAMP;TZID=US-Eastern:20130708T141737
DTSTART;TZID=US-Eastern:20130910T210000
DTEND;TZID=US-Eastern:20130910T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Digital-Ad-Sales-crs8116.html?c=ical
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