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SUMMARY:Social Media Marketing: Master Class - ONLINE - Geoffrey Colon - 4 sessions, $445
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Social Media Marketing.\n\nPRICE\n$445 ($420 for AvantGuild)\n\nCOURSE DETAILS\nWhether you work for a big brand, a start-up, a non-profit, or your own company, social media marketing is the best way to get your message directly to your audience. Social platforms and technologies constantly evolve, and it\'s crucial to understand latest trends to get the results you want before your competition does. \n\nIn this intensive class -- limited to 12 students -- you\'ll work with a social media expert to refine your current social media marketing efforts, measure success, and plan ahead for new campaigns and projects. You\'ll evaluate recent efforts on Facebook, Twitter, LinkedIn, Google +, YouTube, Pinterest, Instagram, and other platforms to determine which new tools you should try and which ones you may want to defer.This class is purely workshop-based and does not contain written lectures.\n\nIn this class, you will learn how to:\n\nAnalyze your audience to measure engagement and see how to connect more closely\n\nAssess and revise efforts to reach influencers, potential customers, and new markets\n\nManage social media resources and balance your workload with tools for time management and scheduling\n\nEvaluate competition, determine which campaigns you should follow, and learn from examples\n\nBy the end of class, you will have:A comprehensive social media strategy including a competitive analysis and an action plan for future success.\n\nAdmission Requirements:This class is for students who have completed Social Media Marketing Boot Camp or have a working knowledge of social media with a marketing plan in place for a company or project. Please apply with a note to explain your interest in this topic and the current status of your social media marketing efforts.\n\nThe online classroom has several components:\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nGeoffrey Colon is group marketing manager of social media at Microsoft/BingAds. He is also a subject matter expert on social business and disruptive innovation. Prior to this, he was vice president of Social@Ogilvy at Ogilvy & Mather, where he created and executed tactical social strategies for a variety of business divisions within IBM. He wrote several of the top thought leadership pieces for the agency including one on content as the new currency for Fast Company. \n\nGeoffrey was also supervisor of digital communities at 360i and social media specialist at Bond Strategy and Influence. Past clients include American Express, Coca-Cola, Lysol, Kraft, Smirnoff, Spotify, The Food Network, Netflix, USA Network, A&E, History, HGTV, and Invisalign. \n\nTestimonials\n\n"Geoffrey was friendly, knowledgeable, and available for questions. He was up-to-date with the latest Facebook developments, and his enthusiasm was contagious. Geoffrey was great!" -- Laura Buchholz\n\n"Geoffrey is extremely knowledgeable and an insider in the ad industry. His class was engaging and his lectures interesting and insightful. I recommend you take any course he is instructing." -- Jeffrey Boyle\n\n"Geoffrey was very knowledgeable and helpful. If someone has a business and would like to learn more on how to use Facebook as a marketing tool, this is the class." -- Angie Keenan\n\n
LAST-MODIFIED;TZID=US-Eastern:20130813T200906
UID:event_8158@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130807T143735
DTSTAMP;TZID=US-Eastern:20130807T143735
DTSTART;TZID=US-Eastern:20131114T210000
DTEND;TZID=US-Eastern:20131114T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Social-Media-Marketing-Master-Class-crs8158.html?c=ical
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