mediabistro.com Course Listings

11/23/2009: Delivering Successful Professional Presentations - New York, NY - John Neffinger - 4 hours, $125

Sat, 21 Nov 2009 00:00:00 GMT

WHEN: Monday, November 23, 6:30-10:30 pm

WHERE New York (Midtown East)

PRICE
$125 ($100 for )
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Course Details

What's at stake when you deliver a presentation at work? Whether you are addressing your team, pitching to prospective clients, or talking to a wider corporate audience, you're not just conveying your message, you're shaping your professional reputation. Do a mediocre job, and your professional prospects dim. But surpass expectations, and colleagues start to see you in a new way -- as a leader.

This workshop – limited to 12 students – will show you how to present your material and yourself in a comfortable, composed, compelling way. You'll learn how to use non-verbal communication to control the energy of the room, and use rhetorical techniques to draw your audience in and deliver an engaging and memorable presentation. Special attention will be given to using overhead slides and handouts effectively. Most importantly, you will learn to approach the presentation in the right frame of mind, so your audience always sees you at your best.

This is an interactive workshop, so be prepared to stand up and share with the class. You'll also hear helpful feedback from both the instructor and your peers.

By the end of the workshop, you'll be able to:

Take control of the room with your non-verbal presence
Understand how to play to your natural strengths -- and how to avoid tempting bad habits
Build an engaging, memorable presentation around any content
Run your personal warm-up routine to get yourself in the right state of mind to speak comfortably and effectively
Use overhead slides without putting the room to sleep
Deal gracefully with distractions (including that guy who won't get off his iPhone)

Check out John Neffinger's appearance on The CBS Evening News with Katie Couric.

Related Courses

• Create Quick Video for the Web – New York (Class starts January 23)

• On-Camera Media Training: One-Day Intensive – New York

• 10 Public Speaking Tips with Joel Schwartzberg (Video) – ONLINE

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Public Relations

Advertising & Marketing

New York, NY

Instructor Bio

John Neffinger's Courses

Delivering Successful Professional Presentations – New York

John Neffinger has a decade of experience helping people speak compellingly in public. His clients include political candidates, guests on national TV programs, and corporate executives. He is a principal with KNP Communications, and writes about public speaking for the Huffington Post.

John learned the art of public speaking during his time as a management consultant, where he prepared and delivered more than a hundred lectures for corporate audiences in the U.S. and overseas. He previously did communications work for both Harvard's Kennedy School and the Council on Foreign Relations. He has also practiced litigation and intellectual property law with a top-ten New York firm. John holds honors degrees from Harvard College and Columbia Law School.

Testimonials

John is a great instructor. As a successful, full time writer, he has firsthand knowledge of the challenges all writers face, and can effectively speak to them and offer workable solutions. I'm looking forward to putting his recommendations into practice! -- Virginia Fischer

"If you are going to give a presentation about presentations, it had better be informative, entertaining and memorable. John clears that high standard by a good margin." -- Mark Katz

"John was highly qualified, delivered a fantastic and very useful presentation, and helped us to put it into action." -- Irina David

"This class gave me some great pointers for delivering public presentations in front of a large or small audience. I was suprised how interactive the course was! Not only did we learn how to use verbal speech, but he also showed us the value of non-verbal speech." -- Ann Glover

"John is a great instructor who really knows what he is talking about without getting too scientific. He exudes the qualities that a good public speaker should have -- strength and warmth." -- Darise Jean-Baptiste

"John is a fantastic teacher! He focused on each student's needs and goals while keeping the class fully engaged. He identified my habits and taught me how to appear more open and comfortable. I would highly recommend John to anyone." -- Alice Kim

11/23/2009: Public Relations: From Crisis Communications to Social Media - ONLINE - S.j Sebellin-Ross - 4 weeks, $350

Sat, 21 Nov 2009 00:00:00 GMT

WHEN 4 weeks, November 23 - December 21
Chats Mondays, 10-11 pm ET

WHERE Online. Click here for more information.

LEVEL Advanced

CERTIFICATE CREDIT This course counts towards the Mediabistro Public Relations Certificate.

PRICE
$350 ($325 for )
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Course Details

The swell of interest in public relations, unmatched by any other branch of marketing, has created an unprecedented number of opportunities in PR firms, corporations, non-profits, and consulting. But how do you take advantage of these growing opportunities? This class is designed for those who understand the basics of PR and want an introduction to the more specialized areas of crisis communications, conferences, and social media. You will gain the skills you need to climb the PR ladder.

In this class, you will learn how to:

Develop and write a crisis communication plan, including key messaging and a crisis leadership team
Write initial statements for use in a crisis
Develop talking points
Locate trade shows and conferences
Write compelling case studies
Develop and create speaking abstracts
Format, structure, and write speeches
Understand key social media tools, from Digg to YouTube
Use social media to gain market intelligence and wield influence
Find, reach, and pitch the growing blogging community

By the end of this class, you will have:
A crisis communications plan, a case study, a speech, and a blogger pitch list

Admission Requirements:
This class is designed for professionals with PR experience. Please submit a letter of interest (including a brief work history).

(Beginners: If you want learn how to write pitch letters, news releases, and PR plans, check out our Intro to Public Relations class.)

The online classroom has several interactive components:

Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
Students post completed assignments for feedback and discussion by the instructor and class.
Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
Technical support is available from mediabistro.com staff.

Course Syllabus

PR: From Crisis Communications to Social Media (PDF)
View a sample syllabus for this class here.

Related Courses

• Intro to Social Media – ONLINE (Class starts January 20)

• Brand Writing – ONLINE (Class starts January 25)

• Making Sense of Social Media (Video) – ONLINE

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Public Relations

Advertising & Marketing

Instructor Bio

S.j Sebellin-Ross's Courses

Intro to Public Relations – (Class starts December 7)

Intro to Public Relations – (Class starts January 11)

Public Relations: From Crisis Communications to Social Media – (Class starts November 23)

Public Relations: Plans and Press – (Class starts November 23)

S.j Sebellin-Ross is a senior independent marketing and public relations consultant and writer with nearly twenty years of experience. She manages and writes marketing and public relations communications for clients including IBM, Visa, the Toronto Stock Exchange, and Ronald McDonald Children's Charities. S.j also writes feature articles for leading publications, including The Washington Post, The New York Times, and CNET.com. She is the author of a top-selling marketing book, and delivers executive training seminars to organizations including The Association of Journalists.

Testimonials

S.j is deeply knowledgeable in the public relations field. She displays a genuine concern for her students and their growth professionally. I hope to take additional courses with her in the future! -- Tim Pulice

"S.j gave me the necessary tools to assist me in my career goals. No question was turned down." -- Ebony Clark

"This class was an incredible learning experience. I learned a lot and definitely plan to take more classes." -- Robin Ochoa

"S.j. is constructively critical, presents thorough and easy-to-follow lectures, and offers timely and actionable responses to assignments and questions. All around great." -- Maayan Heller

"S.j. was great! She was candid and informative, but with a fun sense of humor." -- Gloria Krupa

"S.j. was an engaging instructor who obviously knows her stuff! She presents information succinctly and answered my many questions with grace and wit." -- Jessica Sellers

"S.j. made the course very worthwhile. She really knows PR and was direct and targeted in her instruction and comments." -- Elizabeth Tober Lyon

"S.j. delivers a suitcase full of useful tools for her students to carry with them in the world of PR." -- Tamryn Hennessy

"There isn't a question that S.j. struggles to answer! She offers relevant, effective feedback on assignments and chat sessions that have the feel of breezy, stimulating coffee shop conversation." -- Jessica Wangsness

"I loved taking this class with S.j. I obtained an internship at a PR firm in NY before the class ended." -- Tracey Boyd

"S.j. was very knowledgeable and produced great lectures. She gave me new tools that I put into immediate use. I look forward to taking more courses with her." -- Tiana Webb-Evans

"S.j oozes knowledge and information about today's media industry. Her classes are concise and very informative and will serve me as a reference for years to come." -- Mark Stokes

"S.j. is a great instructor who helped break down the basics. Great course -- two thumbs up!" - Lorna Umphrey

"S.j. was great! She really knows her stuff and gave great advice both on the writing and career aspects of PR." -- Jeanette Khan

12/5/2009: Create Order Through Simplicity - New York, NY - Mary Carlomagno - 4 hours, $125

Sat, 21 Nov 2009 00:00:00 GMT

WHEN 4 hours, December 5, 1-5 pm

WHERE New York (Midtown East)

WHO Anyone who wants to live life free of clutter and distraction

PRICE
$125 ($100 for )
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Course Details

The way you spend your time and money should reflect your true priorities. In this interactive workshop you'll learn how to make practical changes to unburden your closets, offices, and calendars to make room for what's really important.

You'll discover the secret to de-cluttering your home, your office, and in the process, your mind. You'll leave the workshop with a working plan and clear perspective on your life's goals.

In this workshop, you will learn how to:

Release unnecessary clutter and distraction
Simplify your life, your work, and your relationships
Focus on your personal priorities and needs
Recognize your personal assets
Invest your time and energy in what makes you happy
Discover your inner passion
Create an everyday practice that you can maintain

Related Courses

• Career in Transition – New York

• Crisis Communications: One-Day Intensive – New York

• Media Life Skills: Tame Your Inbox (Video) – ONLINE

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Career

New York, NY

Instructor Bio

Mary Carlomagno's Courses

Create Order Through Simplicity – New York

Mary Carlomagno is the owner of Order, which specializes in clutter control, urban apartment solutions, office spaces, and shopping addictions. She is author of the books Give it Up! My Year of Learning to Live Better with Less and Secrets of Simplicity.

Mary has been featured on The Oprah Winfrey Show, The Today Show, CBS News, Real Simple, and Woman's Day. She has been interviewed on National Public Radio, the Joan Hamburg Show, Martha Stewart Living, and by Leeza Gibbons. She writes for the Washington Post, Body & Soul, Woman's World, and Pink.

Testimonials

After taking this course, I now understand that fighting clutter begins with being able to recognize it. Mary helped us understand the many forms clutter takes how universal and pervasive it is, and how technology can enable it. -- Stacy Leigh

"Mary offers a really practical course. She had a well organized lesson and good information. She inspired us to think and encouraged us to change what we needed to change in a very compassionate way." -- Beth Borzone

12/11/2009: Crisis Communications: One-Day Intensive - New York, NY - Mark Macias - 1 day, $349

Sat, 21 Nov 2009 00:00:00 GMT

WHEN Friday, December 11, 10 am-4 pm

WHERE New York (Midtown East)

This course is ideal for PR, marketing, and communications professionals, agents, lawyers, entrepreneurs, non-profits, and anyone who wants to learn how to put out media fires.

Lunch will be provided.

PRICE
$349 ($324 for )
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Course Details

You never know when a crisis will hit, but you do know that it will require immediate action. A quick but uncoordinated response can backfire. Worse, you could say nothing at all. But there are steps you can take to protect, improve, and manage your company's perception in the media and the public.

This intensive course will reveal overt and covert tactics and strategies for dealing with the media before, during, and after a crisis. You'll learn when it's best to talk on-camera, how to draft a written response, how to prepare for confrontational interviews, and how to answer controversial questions. Learn how to put yourself on even footing with reporters and how to address accusations against you and your business and walk away unscathed. Whether you are a large or small business owner, it's possible to influence the way your story is told. The challenge lies in learning how to position yourself, your character, and your story before the media has a chance to write it.

Course Syllabus

Crisis Communications (PDF)
View a sample syllabus for this class here.

• Web 3.0 Conference – New York

• Online Video: Power to the People (Video) – ONLINE

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Instructor Bio

Mark Macias's Courses

Crisis Communications: One-Day Intensive – New York

As an investigative producer, Mark Macias has worked inside the legal departments of NBC, CBS, American Journal, and Inside Edition. He is an expert on which investigative and consumer stories should be killed, aired, or altered. In his work, he has taken on small businesses, public corporations, attorneys, and business owners in local and national news outlets.

As the senior producer of special projects at WCBS, Mark pursued stories on a former US Congressman, national rental car agencies, public corporations, restaurant chains, small business owners, and government. He also produced stories for the consumer unit franchise 3 On Your Side. He has also also worked at WNBC as executive producer of special projects, where he oversaw and managed the consumer, medical, and investigative units. He was responsible for keeping legal counsel apprised of any stories that could potentially result in litigation.

Mark is the author of Beat the Press: Your Guide to Managing the Media (www.BeatthePressBook.com), which reveals overt and covert tactics to deal with any communications situation. He has received five Emmy nominations.

Testimonials

Mark really knows what he is talking about. His course was particularly helpful for pitching TV ideas. -- Jip Golden

"Mark was a fantastic instructor. He knows his stuff, keeps it interesting, and gave many examples during the course to illustrate concepts and keep the lessons relevant." -- Stephanie Grayson

12/14/2009: Business and Email Writing - New York, NY - Frances Trelease - 4 hours, $125

Sat, 21 Nov 2009 00:00:00 GMT

WHEN: Monday, December 14, 6:30-10:30 pm

WHERE New York (Midtown East)

PRICE
$125 ($100 for )
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From newsletters to daily correspondence, email is an increasingly important aspect of every business. If your message isn't clear, all the 24/7 access in the world won't help. Your words will lose their impact, or worse, be misunderstood.

In this one-day workshop, limited to 12 students, you'll learn how to write online business materials that really work. Through in-class exercises and lectures, you'll improve your copywriting skills as you learn tips and tricks for getting and keeping your reader's attention.

In this workshop you will learn how to:

Write for reader comprehension
Use a hook to compel your audience
Write succinctly and with brevity
Master most practical writing tasks in a corporate setting
Transfer and apply your skills to on-the-job writing tasks

Related Courses

• Resume and Cover Letter Writing – ONLINE (Class starts January 28)

• Mediabistro Digital Journalism Certificate Program – ONLINE

• Branding Yourself (Video) – ONLINE

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Career

Public Relations

New York, NY

Instructor Bio

Frances Trelease's Courses

Business and Email Writing – New York

Frances Trelease is an experienced business trainer and published author. She began her career as a print journalist before earning her MBA in marketing and management from the University of Connecticut. Today she specializes in customized training workshops in entrepreneurship, business ethics, and strategic marketing, helping clients realize their dreams of launching new ventures and reaching the right target audiences.

Her corporate clients include ESPN, Deloitte & Touche, ICA International, and Binding Brauerei, Inc. Her feature articles have been published in The New York Times, Corporate Connecticut Magazine, Fairfield County Business Journal, and Gannett Publications.

12/16/2009: Photography Portfolio Review with Stella Kramer - New York, NY - Stella Kramer - 4 hours, $125

Sat, 21 Nov 2009 00:00:00 GMT

WHEN 4 hours, Wednesday, December 16, 6:30-10:30 pm

WHERE New York (Midtown East)

LEVEL Intermediate/Advanced

PRICE
$125 ($100 for )
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Course Details

In a city with more magazines than you can count, how does one put together the strongest portfolio to land freelance work? And how do you go about getting your portfolio to the people who can hire you?

In this one-night portfolio review session, limited to 12 students, you'll have a chance to have your book critiqued and edited as much as necessary to create a tight, well-paced representation of you. Veteran magazine photo editor Stella Kramer will help focus and direct you toward the best places to make your pitch for work.

You will pick up important tips, a fresh eye, and a new perspective on your own work. You will also understand how to edit yourself, how to seek advice from friends and family, and what photo editors are looking for when they review portfolios.

Admission Requirements:
Students selected for the portfolio review will have the opportunity to present a portfolio of 12-15 images, in print form only (no 35mm or 2-1/4 chrome). Laser prints are acceptable.

Related Courses

• Breaking Into Editorial Photography – New York (Seminar on December 7)

• How Online Video Is Changing the Internet, Part 1: Overview (Video) – ONLINE

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Design & Photo

Book & Mag Publishing

Career

New York, NY

Instructor Bio

Stella Kramer's Courses

Breaking Into Editorial Photography – New York (Seminar on December 7)

Photography Portfolio Review with Stella Kramer – New York

Stella Kramer is a multi-award winning photo editor who has worked in the New York publishing industry for more than 15 years. She was part of the photo team at The New York Times that won the 2002 Pulitzer Prize for Breaking News Photography, the 2002 Pulitzer Prize for Public Service in recognition of the Portraits of Grief which ran after September 11th, and a 2002 Infinity Award for Public Service from the International Center of Photography. She has worked at The New York Times, People, Entertainment Weekly, Sports Illustrated, Newsweek, MONEY, and Brill's Content, where she was the director of photography.

Testimonials

Stella brought an insider's perspective on how to create a portfolio of my work for the strongest impact -- who to target, what editors are looking for in a portfolio, and what works with promotions. I got more out of the class than I had expected. -- Robert Englebright

"Stella gives you a good start towards thinking about the most dynamic possible flow of a portfolio, important issues to consider, and the best publications to target in relation to the style of your portfolio." -- Ingrid Breyer

"Stella showed a genuine interest in all the work shown, providing comments that were specific to each student's desired application and target market. Her insights were fresh and insightful and helped students breathe new life into otherwise stale portfolios." -- Ion Sokhos

"Stella is a thoughtful, approachable, and respectful editor. She was able to not only make recommendations about where to send work, but how to reorganize and edit existing books." -- Lana Bortolot

"The best teachers are able to show you new ways of thinking about your own life and career. Stella did this masterfully." -- Craig Seymour

"Stella has a marvelous way of helping you see your work in a new light. Her style of critique is so affirming your artistic thin skin is not bruised, yet you come away knowing what it is you need to develop." -- James Hazelwood

"I really recommend this class to any photographer looking to define where they are going with their work and how to share it. Stella has so much real-world experience and brings a real vision and enthusiasm to looking at your work." -- Angela Jimenez

"Stella was thoughtful and engaging. She really put things in perspective and gave us a new way to look at our work and even ourselves." -- Patrick Sasso

"Stella's positive demeanor made the concept of working in the field of editorial photography a very approachable and realistic goal." -- Michele Silver

"Stella knows what she is talking about. She has kept herself current on industry trends and offers suggestions about how to find opportunities." -- Richard Pinto

"Stella really knows her stuff and gets you to think how photo editors do." -- Douglas Ljungkvist

"Despite the nature of the industry today, Stella was able to inspire and encourage our class." -- Danielle Richards

"Stella has a wealth of experience from years of editorial photography which makes for great inside information about the publishing industry." -- Douglas Ljungkvist

"Stella is knowledgeable, likable, succinct, informative, and she knows her stuff! I recommend her without reservation and would want an editor just like her." -- France Menk

"Stella was open to answering any kind of question about the industry, but it was really her humorous anecdotes from her stints at Time and The New York Times that made the class valuable." -- Wei Liou

"Stella was a terrific instructor. She has a lot of respect for her profession and fosters the same in her students. I would consider taking this exact course again." -- Alexander Colby

12/16/2009: Pitch Letter Essentials - New York, NY - Betty Ming Liu - 3 hours, $65

Sat, 21 Nov 2009 00:00:00 GMT

WHEN Wednesday, December 16, 6:45-9:45 pm

WHERE University Settlement, 273 Bowery (at E. Houston), New York, NY 10002

PRICE
$65 ($50 for )
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Course Details

Pitches are a freelancer's calling card, resume, and currency rolled into one. They're how you get started and how you keep your career on track, because it won't matter that you know how to write the best articles in the world if you can't get an editor to give you the chance to do it.

This seminar will teach you how to write a pitch letter that will make editors want to bite. You'lll learn how to best showcase your skills and writing and learn what publications are the best fit for your article ideas. The material covered can easily be applied to pitching for jobs and job interviews.

In this seminar, you'll learn to:

Organize your ideas into succinct and irresistible proposals
Negotiate your way around publication lead times
Choose appropriate pacing, voice, and tone to match your proposed article's impact
Showcase your credentials -- with and without clips
Expand your article's scope and word count with sidebars and boxes
Avoid embarrassing mistakes that separate amateurs from experts
Identify suitable editors and follow-up with them once your query has been submitted
Develop strategies for turning rejection into a future connection/ opportunity

Related Courses

• Intro to Magazine Writing – New York (Class starts February 11)

• Boot Camp for Journalists – New York (Class starts January 25)

• War Reporting from the Frontlines: Journalists in Iraq (Video) – ONLINE

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Journalism

Career

New York, NY

Instructor Bio

Betty Ming Liu's Courses

Interviewing Techniques for Journalists – New York

Pitch Letter Essentials – New York (Seminar on December 16)

Betty Ming Liu is a former New York Daily News columnist and has worked as a commentator for thirteen/WNET. While at the Daily News, she launched a nationally syndicated column on diversity issues and in earlier assignments covered gossip, business, and features at the paper. She is also a former staff reporter for The Newark Star-Ledger and Crain's New York Business. Her freelance articles have appeared in The New York Times, The Village Voice, This Old House, and other publications. Betty blogs at www.bettymingliu.com.

Testimonials

Betty was great! She immediately set the class at ease, was well-organized, and used every second of our time together efficiently and effectively! She was generous with her feedback, encouragement, and constructive comments. -- Susan Sawyers

"Betty is a smart, informed journalist who made this info-packed class really fun, interesting, and helped me feel more confident in my skills." -- Anna Davies

"Betty was terrific. She was very knowledgeable, well-prepared, gave lots of useful information, and clearly has a passion for journalism." -- Barbara Doran

"Four stars! She was dynamic, entertaining, efficient, smart, savvy, and flexible in the ebb and flow of the class. It was a great mix of lecture, reviewing selected material, and on-the-spot training." -- Janice Hughes

"Betty is an excellent teacher who is knowledgeable about her subject as well as an excellent communicator. She could deal with everyone in the class equally well and answer questions quickly, specifically, and succinctly." -- Deborah Emin

"Betty is full of resources. You're guaranteed to come away from her seminar with at least several new ideas about where to dig up information." -- Jenny Miller

"Betty was great. She was always encouraging with us, but shot straight with us too. She certainly gave me the direction I needed. She makes the class a very comfortable space to explore writing." -- Laura Madden

"Betty is an incredibly approachable, down to earth teacher." -- Leslie Hunter-Gadsden

"Betty's class was like a B-12 shot -- I felt energized & inspired to work on pitches for all of my story ideas!" -- Jaimie Epstein

"Betty was great, enthusiastic, and clearly skilled in pitching. She has great energy and broke down the topic in an easy to understand, no nonsense way." -- Kellie Tabron

"Betty is an engaging and lively instructor. She has tons of experience and gives great tips to catch an editor's attention." -- Kate McNeil

"After writing a few pitch emails blindly, I sorely needed a class like this. Betty's class filled my expectations immensely, and now I feel much more prepared." -- Ethan Stanislawski

"Betty is an incredible teacher -- engaging, smart, down-to-earth, and a great mentor for people just starting out. I left each class invigorated to get to work on new assignments." -- Lori Mooney

"Betty had a lot of relevant and helpful insight. She asked students what they wanted to focus on and tailored the class accordingly." -- Jean Keenan

"Betty brings more than 10 years of experience, hard-nosed judgment, and great creativity to help veteran writers and newbies take their best shot." -- Phyllis Maguire

"Betty was really attentive to each student's interests and she focused on basic skills that every journalist should have." -- Natalie Goode

1/19/2010: Public Speaking Workshop - New York, NY - Joel Schwartzberg - 4 hours, $125

Sat, 21 Nov 2009 00:00:00 GMT

WHEN: Tuesday, January 19, 6:30-10:30 pm

WHERE New York (Midtown East)

PRICE
$125 ($100 for )
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Course Details

Public speaking is a common fear -- a terror, really -- which is why effective public speakers with powerful presence are so often admired and rewarded, especially in professional media circles. It's all about the impression you convey, whether speaking before a packed house, a small team, your current boss, or your potential boss.

In this workshop -- limited to 12 students -- you will learn how to project a command of information, a confidence in delivery and presence, and captivate and engage an audience.

This is an interactive workshop, so be prepared to get up there and do your thing, then face constructive feedback from both the instructor and your peers.

By the end of the workshop, you'll be able to:

Speak in public with projected comfortable confidence and a natural conversational style
Understand and implement the basics of effective speech structure
Deliver a pointed impromptu speech with less than three-minutes' preparation
Learn "Power Periods" and other tested techniques regarding voice, presence, and movement

Please note, this is not an acting or speech writing class. This workshop is designed to bring out the strong speaker inside you.

• Taking The New York Times Digital (Video) – ONLINE

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Career

Advertising & Marketing

New York, NY

Instructor Bio

Joel Schwartzberg's Courses

Public Speaking Workshop – New York

Joel Schwartzberg is in charge of new media and outreach for NOW on PBS. He is often invited to the National Publicity Summit as an expert to help authors uniquely market their material. He has also held senior executive roles at Time Inc. Interactive and Nickelodeon Online.

Joel coached competitive public speaking/forensic teams at Queens College, St. Joseph's University, Seton Hall University, and the University of Pennsylvania. He won the 1990 National Championship and was ranked among the ten top public speakers in the country. Joel was inducted into the National Forensic Association Hall of Fame in 2002.

He is also an award-winning essayist whose work has appeared in The New York Times Magazine, The New York Daily News, Newsweek, New Jersey Monthly, The New York Post, Babble.com, Chicken Soup for the Soul, The Huffington Post, and regional parenting magazines around the country. He is the author of the memoir The 40-Year-Old Version.

Testimonials

Joel's observations and feedback were constructive and positive. I would definitely take another class with him and recommend him to others. -- Hugo Corvalan

"The course offered a number of excellent drills to help attendees learn to stand, speak, and gesture before an audience with confidence. I would recommend Joel and this public speaking class to anyone interested in fine-tuning their public speaking style." -- Anne Hollyday

"Joel conducts a fun, hands-on class where everyone walks away a more confident speaker than before." -- Nicole Niebisch

"I would highly recommend this class. It provided practical instruction of public speaking." -- Courtney Colwell

"Joel was funny, patient, and encouraging. He provides a number of tricks to get over speaking anxiety, to sound confident and project strength, and to win over any audience." -- Lionel Beehner, mediabistro.com instructor

"Joel was extremely helpful and engaging. He peppered his presentation with humor and made the whole room feel at ease. It was remarkable to see the improvement people made in just four hours. It was well worth the money." -- Debbie Sirico

"Joel delivered an enormous amount of information in an extremely palatable -- not to mention memorable -- way." -- Laura Harrison McBride

"Joel was an enthusiastic and accomplished speaker. I came away with great information that I can put to use right away." -- Valerie Peterson

"Joel is a virtual lightning bolt shot in the arm for anyone who wants to get awesomely creative and individualized ideas for promoting their book or project. I was up all night after this class, my head spinning with ideas." -- Dr. Christine Ranck

"Joel is an inspiring, energetic, and well-informed teacher. He generously shared savvy tips from his years of experience in magazine publishing. I would recommend this class to anyone." -- Karen Sorensen

"Joel was a wonderful source of information. I'd read several books on publicity for authors, but I still walked away with lots of new information as well as helpful critiques of my pitches." -- Shann Fountain-Culo

"Joel helped me develop a new way of thinking about the content I am creating for my book. As a result, I am rewriting and believe that I will have a much better written and more marketable book." -- Sandra Carpenter

"Joel had great energy and was a great speaker. He was a perfect instructor and I enjoyed taking his class." -- Beverly Anderson

"Joel did an excellent job sharing his skills and a lot of information was shared. I definitely will remember all the techniques in the future and it is my hope that I will become a more effective public speaker." -- Khristina Godlewski

1/20/2010: Career in Transition - New York, NY - Michael Pollock - 4 hours, $125

Sat, 21 Nov 2009 00:00:00 GMT

WHEN: Wednesday, January 20, 6:30-10:30 pm

WHERE New York (Midtown East)

PRICE
$125 ($100 for )
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Course Details

Do you feel like your creative career is in a rut? Have you been downsized or outplaced? Or maybe you work in a shrinking creative industry? If you are having a hard time choosing which path is right for you and worry about what you could possibly do next, this workshop will give you a kick-start to advance you to the next level of your career.

During this workshop -- limited to 12 students -- we will explore four main areas to guide your choice. Carefully designed exercises and guided discussions will give you ideas and inspiration as well as a plan for moving forward. You will leave this class having made serious headway on an effective way of identifying a new direction for your creative career and you will have an understanding of the fundamentals of how to pitch yourself.

This is an exhilarating process. You should be fearless and open to anything. This workshop is a unique and safe way to challenge yourself and be stimulated to develop the next exciting chapter of your creative career.

In this workshop you will explore:

Your own skills and successes
Your passions and dreams
Careers you never thought of
How to find out what skills are in demand
Whether you want to start your own business
How to zero in on your next career
The fundamentals of the story that will get you hired

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Career

New York, NY

Instructor Bio

Michael Pollock's Courses

Career in Transition – New York

Michael Pollock is an executive coach and consultant who specializes in helping creative professionals develop their careers. Since 2002 he has been president of Pollock Spark, with caters to clients working in film, TV, advertising, marketing, design, music, PR and other creative fields.

Prior to this, Michael produced high-profile TV commercials in London and NY for American Express, IBM, PepsiCo, and Burger King. He has built and grown film production and design boutiques and has been a website creative director at marketing agency Digitas, head of production at ad agencies TBWA and JWT, and a writer at agency DMB&B.

Testimonials

Michael's techniques for engaging the group were stimulating and effective. The supportiveness of the participants made his class a pleasure. -- Fay Torresyap

1/27/2010: Resume and Cover Letter Workshop - New York, NY - Patrick Knisley - 2 days, $250

Sat, 21 Nov 2009 00:00:00 GMT

WHEN 2 days, Wednesdays, January 27 & February 3, 6:45-9:45 pm

WHERE New York (Soho)

LEVEL General

PRICE
$250 ($225 for )
more info

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Course Details

Looking for a job, whether you are an entry level candidate or someone with experience, can be a brutal and disheartening experience. The process of looking for a job can become a full-time job itself. With so many candidates for each position, employers are looking for any reason to discard your application. Address your letter "to whom it may concern" and you're already at a disadvantage. Should your resumé be emailed or snail mailed? Is more than one page okay? When does a follow-up call make you look eager, and when does it border on stalking? Should a thank you be handwritten? Did you even know you needed to send a thank-you?

In this workshop -- limited to 12 students -- you will learn how to stand out in a pile of applicants. You will come out armed with a flawless resume that reflects your best self, an engaging and provocative cover letter, and all the proper follow up.

This workshop is designed to equip you with the tools you need to enter the job market, and to make certain you feel confident in the way you are presented on paper.

In this course we will examine:

The resume, both in its hard copy and electronic form
The cover (or application) letter
The thank you letter
Any subsequent correspondence

The bulk of the time will be spent on the resume and the letter of application. Please bring a copy of your current resume to the first session.

Related Courses

• Grammar, Punctuation, and Meaning – New York (Class starts February 4)

• Mediabistro Digital Journalism Certificate Program – ONLINE

• Get a New Job: Thank-You Notes That Work (Video) – ONLINE

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Career

New York, NY

Instructor Bio

Patrick Knisley's Courses

Resume and Cover Letter Workshop – New York (Class starts January 27)

Resume and Cover Letter Writing – (Class starts January 28)

Patrick Knisley has spent 25 years in marketing and advertising, managing such brands as Johnson & Johnson, SABMiller, Pfizer, Kraft, Hyundai, Avis, EDS, Philip Morris, and Campbell's. He worked for twelve years at Young & Rubicam New York, was President & CEO of Bates Canada, and President of Intelefilm, a group of high end commercial film production companies. He has also served as consultant and senior partner at JWT advertising, and currently owns and operates his own strategic and branding consultancy. Patrick is currently an adjunct professor in the English department at the State University of New York, Fashion Institute of Technology, where he teaches writing and literature to undergraduate design majors.

Testimonials

Thanks to Patrick's help, I secured interviews and a positive response with all 4 companies I submitted my resume to after his class, and landed a job with a leading media company. My revised cover letters, resumes, and thank you note moved my job search in a positive direction. -- Linda S. Gross

"This was a fantastic class. Patrick was a wonderful instructor, giving examples from his extensive knowledge, and helping each of us with our specific concerns." -- Jill VanHee

"Patrick gave us more than just a critical eye for our resumes. He gave us confidence and reassurance that we were all qualified for great jobs. We just needed help communicating it. " -- Jonathan Stern

"This class gave me direction with my cover letter and resume that I never had before. I am much more confident now in my ability to write something that will land me an interview." -- Rebecca Grudzina

"I feel more prepared in my job search. I left with a much better resume and I learned how to write resumes that will highlight my skills in the future." -- Brett Clark

"Patrick was smart and knowledgeable and really understood the elements that comprise a good resume. He was very helpful and took a sincere interest in his students." -- Tony Rocco

"Patrick is terrific. He had great advice about what to cut and what to highlight. He will teach you how to put your skills and experience in the best light possible." -- Alane Marco

"Patrick taught us how to showcase our talents, skills, and experiences in the best possible way to get attention from recruiters and hiring managers." -- Suzanne Davis

"I received quite a few useful hands-on pointers for my next job application. With Patrick's accomplished academic and professional profile for extra credence, his class can be a big confidence-booster." -- Wolfgang Koch

1/27/2010: The Business of Freelancing - New York, NY - Joel Keller - 3 hours, $65

Sat, 21 Nov 2009 00:00:00 GMT

WHEN Wednesday, January 27, 6:45-9:45 pm

WHERE University Settlement, 273 Bowery (at E. Houston), New York, NY 10002

PRICE
$65 ($50 for )
more info

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Course Details

You've decided to ditch the cubicle and work for yourself as a freelance writer. Before you start looking forward to days of sitting around your house in your bunny slippers and PJs, writing for the biggest publications and websites, you need to develop a plan. Freelancing is, first and foremost, a business. You'll need to market your skills, keep your financial house in order, and figure out just what the heck you want to do as a writer.

This seminar will show you how to prepare to become a full-time freelancer and what to expect after you've taken the leap.

In this seminar, you'll learn how to:

Decide whether to freelance full or part time
Prepare yourself to go freelance from a financial standpoint
Put together a business as well as a personal freelance plan
Determine how much you'll need to make on an hourly basis
Think about what your specialties will be
Do the basics of freelance marketing (queries, follow-ups, letters of introduction)
Find out about markets and writing options you may not be thinking about

Related Courses

• Boot Camp for Journalists – New York (Class starts January 25)

• Writing and Editing for the Web – ONLINE (Class starts January 19)

• How Online Video Is Changing the Internet, Part 1: Overview (Video) – ONLINE

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Journalism

Career

New York, NY

Instructor Bio

Joel Keller's Courses

The Business of Freelancing – New York (Seminar on January 27)

Joel Keller left the office life to go full-time freelance in 2006 and hasn't looked back. He writes about TV and interviews actors, producers, and writers for the AOL blog TV Squad. He has also written about pop culture, food, and travel for The New York Times, Radar, New Jersey Monthly, Cinematical, and The Huffington Post. Joel is a member of the American Society of Journalists and Authors and the Television Critics Association.

Testimonials

Joel provided us with keen insights from his personal experience building a freelance writing career. The class was really well organized and chock full of useful information. -- Karen Browning

"Joel speaks from experience and presents a concise look at the challenges you will face when starting a career as a freelancer." -- Marlon Deason

"Joel's class was informative and it was so great that he followed up with me by providing detailed, helpful email responses to my questions." -- Barbara Thau

"Joel's class was great. He gave us wonderful tips on how to improve our writing skills and what magazine editors look for. I landed two assignments after taking his class and am currently working on another one!" -- Ana Gonzalez Ribeiro

1/28/2010: Resume and Cover Letter Writing - ONLINE - Patrick Knisley - 2 weeks, $250

Sat, 21 Nov 2009 00:00:00 GMT

WHEN 2 weeks, January 28 - February 11
Online chats: Thursdays, 9-10 pm EST

WHERE Online. Click here for details.

LEVEL Beginner

PRICE
$250 ($225 for )
more info

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Course Details

Looking for a job, whether you are an entry level candidate or someone with experience, can be a brutal and disheartening experience. The process can become a full-time job itself. With so many candidates for each position, employers are looking for any reason to discard your application. Address your letter "to whom it may concern" and you're already at a disadvantage. Should your resumé be emailed or snail mailed? Is more than one page okay? When does a follow-up call make you look eager, and when does it border on stalking? Should a thank you be handwritten? Did you even know you needed to send a thank-you?

In this online workshop -- limited to 12 students -- you will learn how to stand out in a pile of applicants. You will come out armed with a flawless resume that reflects your best self, an engaging and provocative cover letter, and all the proper follow up.

This workshop is designed to equip you with the tools you need to enter the job market, and to make certain you feel confident in the way you are presented on paper.

In this course we will examine:

The resume, both in its hard copy and electronic form
The cover (or application) letter
The thank you letter
Any subsequent correspondence

The bulk of class time will be spent on the resume and the letter of application. Please be prepared to share a copy of your current resume in the first week.

The online classroom has several interactive components:

Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
Students post completed assignments for feedback and discussion by the instructor and class.
Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
Technical support is available from mediabistro staff.

Course Syllabus

Resume and Cover Letter Writing (PDF)
View a sample syllabus for this class here.

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Career

Instructor Bio

Patrick Knisley's Courses

Resume and Cover Letter Workshop – New York (Class starts January 27)

Resume and Cover Letter Writing – (Class starts January 28)

Testimonials

1/1/3000: Ask Laurel: How Can I Go from College to Career? (Video) - ONLINE - 24 minutes, $

Sat, 21 Nov 2009 00:00:00 GMT

PRICE
Get access to all Mediabistro on Demand videos for only $19 per month ($15 for ).

SYNOPSIS
Teresa Wu is a summer intern at mediabistro.com eager to start her career while still in school, but not quite sure how. She finds a great resource in mediabistro.com founder Laurel Touby. Listen in as they discuss internships, forging business relationships, and showcasing your digital skills. (Also, Teresa gets busted for blogging about her employer.)

The result is an entertaining, insightful, and invaluable interview for anyone who wants to break into the media business.

DURATION/TIME
2 videos
24 minutes total running time

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This Crash Course is an On Demand Video.

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• Be A Blog Star, Part 1 (Video) – ONLINE

• How to Search Google Like a Pro (Video) – ONLINE

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Career

1/1/3000: Enhance Your Career: The Informational Interview (Video) - ONLINE - 17 minutes, $

Sat, 21 Nov 2009 00:00:00 GMT

SYNOPSIS
Some of the most important moments in any career come from connecting with a key person. But these encounters don�t just happen–you have to take the first step.

In this course, we�ll teach you why informational interviews are important at every stage of your career. You�ll learn how to make the contact and set up a meeting. We�ll talk about how to prepare, and what kinds of questions you should ask.

Informational interviews aren�t just for corporate types–we�ll go over some tips for how media and creative professionals can use these meetings to help them write better pitches, get an agent, score a book contract, and more.

DURATION/TIME
1 video
17 minutes total running time

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This Crash Course is an On Demand Video.

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• Get the Gig: Clips That Work (Video) – ONLINE

• Writing Cover Letters That Will Get You in the Door (Video) – ONLINE

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Career

1/1/3000: Enhance Your Career: The Power of Groups (Video) - ONLINE - 17 minutes, $

Sat, 21 Nov 2009 00:00:00 GMT

SYNOPSIS

It�s time to stop going it alone. At Mediabistro, we know that the power of close connections can help all kinds of people, from job seekers to members of the working media and freelance writers.

Think about it—couldn�t you use a few more close connections in your life? We�ll show you how to meet the right people and build the bridges that will result in meaningful, mutually beneficial relationships.

We�ll take a brief look at writing Groups and how they work, and we�ll point you to some great resources to help you get a group started and help it thrive.

Then we�ll look at some other kinds of groups, namely strategy groups and lifeline groups.

You�ll watch a video segment from Dr. Adele Scheele, a career counselor with lots of experience helping creative people find their way and work together for mutual success. Next, you�ll get some tips from speaker and author Keith Ferrazzi on how a few deep relationships can change your career and your life.

Finally, we�ll summarize the course and send you off to start your own group!

DURATION/TIME
4 videos
17 minutes total running time

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Course Details

This Crash Course is an On Demand Video.

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• Get the Gig: Perfecting Your Pitch (Video) – ONLINE

• Media Life Skills: Write Better Email (Video) – ONLINE

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Career

1/1/3000: Get a New Job: Career Blogs Show You How (Video) - ONLINE - 15 minutes, $

Sat, 21 Nov 2009 00:00:00 GMT

PRICE
Get access to all Mediabistro on Demand videos for only $19 per month ($15 for ).

SYNOPSIS

Whether you�re changing jobs, dreaming about a career shift, trying to get promoted, or dealing with the current economy, you�ve probably wondered where to turn for job search information. For up-to-the-minute news, personal guidance, and a sense of community, there�s nothing like a blog.

In this tutorial, you�ll meet and learn from five of our favorite bloggers.

These are the people we turn to when we need support, information, and a smile. Each of these experts has a different take on the current job landscape, and a special interest in media careers. You�ll learn how to best use each site to find out more about what�s going on, and you�ll pick up tips that will help you succeed. You might just find a new online mentor in the process.

1 video
15 minutes total running time

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This Crash Course is an On Demand Video.

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• Be A Blog Star, Part 1 (Video) – ONLINE

• How to Search Google Like a Pro (Video) – ONLINE

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Career

1/1/3000: Get a New Job: Pass the Edit Test (Video) - ONLINE - 13:25 minutes, $

Sat, 21 Nov 2009 00:00:00 GMT

PRICE
Get access to all Mediabistro on Demand videos for only $19 per month ($15 for ).

SYNOPSIS
You had a fantastic interview—and now you�ve got an assignment! Well, kind of. What you�ve really got is an opportunity to impress your potential employer. Seeing an edit test as a chance to stand out is the first step. Then you just have to do the work.

Edit tests come in many forms. You may be asked to create story ideas, do some copywriting, edit a manuscript, or pass a copyediting test. Digital media tests for web-based jobs pose new challenges. You may not have much time, and it has to be good.

We�ll give you tips on how to prepare for any kind of edit test, how to make sure your test stands out, and how to cope when you�re short on time.

When you see the edit test as a boon instead of a burden, it can really pump up your career quest. Let us show you how to pass the test that will get you the job.

DURATION/TIME
1 video
13:25 minutes total running time

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This Crash Course is an On Demand Video.

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• Get the Gig: Clips That Work (Video) – ONLINE

• Be A Blog Star, Part 1 (Video) – ONLINE

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Journalism

Career

1/1/3000: Get a New Job: Storytelling for Job Interviews (Video) - ONLINE - 17 minutes, $

Sat, 21 Nov 2009 00:00:00 GMT

PRICE
Get access to all Mediabistro on Demand videos for only $19 per month ($15 for ).

SYNOPSIS
What�s an interview anyway? It�s an opportunity to tell the story of your life. A great anecdote helps interviewers remember you, like you, and want to hire you.

In this tutorial, you�ll learn about the elements that make up a great narrative. We�ll show you how to craft a plot, and how to choose the right story for your audience. We�ll discuss the pros and cons of using humor, try out the methods that career counselors use to craft a good tale, and go over the types of job interview questions that work best with story-based answers.

You�ll learn why story answers are ideal for the dreaded behavioral interview. Also, we�ll talk about the number one most-hated question, and how to turn it into a walk in the park.

Everyone loves a good story. We�ll show you how to spin the tale that will get you the job.

DURATION/TIME
1 video
17 minutes total running time

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This Crash Course is an On Demand Video.

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• Be A Blog Star, Part 1 (Video) – ONLINE

• How to Search Google Like a Pro (Video) – ONLINE

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1/1/3000: Get a New Job: Thank-You Notes That Work (Video) - ONLINE - 11 minutes, $

Sat, 21 Nov 2009 00:00:00 GMT

PRICE
Get access to all Mediabistro on Demand videos for only $19 per month ($15 for ).

SYNOPSIS
Once the chatting is over, it�s time to get to work on your thank-you note. In one short lesson, you�ll learn how to turn a good meeting into a job offer. You�ll also find out how to turn around a so-so or lousy interview by writing a letter that makes a difference.

We�ll examine the debate over email versus paper thank-yous, and fill you in on our perfect solution to the problem. You�ll learn how to customize the format and content of your note based on what you know about your interviewer.

Finally, you�ll write your note paragraph by paragraph. You�ll learn how to make sure that you stick in the interviewer�s mind, and how to make sure that you�re at the top of the hiring pile.

When you get the job, we think you might want to write us a little note, too.

DURATION/TIME
1 video
11 minutes total running time

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This Crash Course is an On Demand Video.

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• Pitch Slam 1-on-1: Best Life (Video) – ONLINE

• Be A Blog Star, Part 1 (Video) – ONLINE

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1/1/3000: Get a New Job: The Right Resume (Video) - ONLINE - 16 minutes, $

Sat, 21 Nov 2009 00:00:00 GMT

PRICE
Get access to all Mediabistro on Demand videos for only $19 per month ($15 for ).

SYNOPSIS
You�ve got about ten seconds to win someone over. How are you going to make them keep reading? We�ll show you how to write a resume that jumps right out of the pile.

We�ll give you the latest tips from career experts on how to make every word on your resume count. You�ll discover how to reveal just enough info to make hiring managers hungry to meet you.

There�s one question that every line on your resume should answer. Some resume mainstays are now thought to be dated space-wasters. Online applications mean changes to your resume format. This is the info you need to know to get your next job, and it�s all in this quick tutorial.

DURATION/TIME
1 video
16 minutes

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Course Details

This Crash Course is an On Demand Video.

Click here to preview and read more details.