WHEN 8 weeks, November 23 - January 18 Online chats Mondays, 8-9 pm ET WHERE Online. Click here for information. LEVEL Intro PRICE $499 ($475 for ) more info Add to Calendar iCal | Outlook

Course Details

Learn how to think, see, and create from the unique perspective of a copywriter as you take part in creative exercises and practical, hands-on learning. Once you learn the basic formulas and structures of writing a print ad, your copywriting will translate easily into various media. Add some creative inspiration and a love for trends and brands and you're on your way to writing breakthrough ads. In this introduction to copywriting, you'll learn the art of coming up with concepts and headlines for both short, headline-focused ads as well as long copy (brochures, web etc.).

Students who have taken this class have gotten jobs at:
Allebach, Saatchi and Saatchi, LyonHeart, IconNicholson, Euro RSCG 4D, Artisan Talent, Mr. Youth, and more.

The online classroom has several interactive components:

• Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
• Students post completed assignments for feedback and discussion by the instructor and class.
• Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
• Technical support is available from mediabistro staff.

Course Syllabus

Copywriting: Mastering Ad Writing (PDF) View a sample syllabus for this class here.

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Instructor Bio

Derek Scheips's Courses

Derek Scheips has more than a decade of experience as a copywriter for global brands including Microsoft, Citibank, Sony, and Pfizer at global marketing agencies, as well as in direct consultation with companies from a range of industries. He was on staff at Wunderman (a division of Young & Rubicam) for eight years, working closely with art directors to create communications in a variety of formats for the Web, mail and print.

Testimonials

Derek's class was a very informative introduction to copywriting. Thanks to this course, I was able to secure several freelance copywriting clients within a week of our final project. -- Jennifer Clinehens

WHEN 4 weeks, November 23 - December 21 Chats Mondays, 10-11 pm ET WHERE Online. Click here for more information. LEVEL Advanced CERTIFICATE CREDIT This course counts towards the Mediabistro Public Relations Certificate. PRICE $350 ($325 for ) more info Add to Calendar iCal | Outlook

Course Details

The swell of interest in public relations, unmatched by any other branch of marketing, has created an unprecedented number of opportunities in PR firms, corporations, non-profits, and consulting. But how do you take advantage of these growing opportunities? This class is designed for those who understand the basics of PR and want an introduction to the more specialized areas of crisis communications, conferences, and social media. You will gain the skills you need to climb the PR ladder.

Admission Requirements:
This class is designed for professionals with PR experience. Please submit a letter of interest (including a brief work history).

(Beginners: If you want learn how to write pitch letters, news releases, and PR plans, check out our Intro to Public Relations class.)

The online classroom has several interactive components:

• Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
• Students post completed assignments for feedback and discussion by the instructor and class.
• Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
• Technical support is available from mediabistro.com staff.

Course Syllabus

PR: From Crisis Communications to Social Media (PDF) View a sample syllabus for this class here.

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Instructor Bio

S.j Sebellin-Ross's Courses

S.j Sebellin-Ross is a senior independent marketing and public relations consultant and writer with nearly twenty years of experience. She manages and writes marketing and public relations communications for clients including IBM, Visa, the Toronto Stock Exchange, and Ronald McDonald Children's Charities. S.j also writes feature articles for leading publications, including The Washington Post, The New York Times, and CNET.com. She is the author of a top-selling marketing book, and delivers executive training seminars to organizations including The Association of Journalists.

Testimonials

S.j is deeply knowledgeable in the public relations field. She displays a genuine concern for her students and their growth professionally. I hope to take additional courses with her in the future! -- Tim Pulice

"S.j gave me the necessary tools to assist me in my career goals. No question was turned down." -- Ebony Clark

"This class was an incredible learning experience. I learned a lot and definitely plan to take more classes." -- Robin Ochoa

"S.j. is constructively critical, presents thorough and easy-to-follow lectures, and offers timely and actionable responses to assignments and questions. All around great." -- Maayan Heller

"S.j. was great! She was candid and informative, but with a fun sense of humor." -- Gloria Krupa

"S.j. was an engaging instructor who obviously knows her stuff! She presents information succinctly and answered my many questions with grace and wit." -- Jessica Sellers

"S.j. made the course very worthwhile. She really knows PR and was direct and targeted in her instruction and comments." -- Elizabeth Tober Lyon

"S.j. delivers a suitcase full of useful tools for her students to carry with them in the world of PR." -- Tamryn Hennessy

"There isn't a question that S.j. struggles to answer! She offers relevant, effective feedback on assignments and chat sessions that have the feel of breezy, stimulating coffee shop conversation." -- Jessica Wangsness

"I loved taking this class with S.j. I obtained an internship at a PR firm in NY before the class ended." -- Tracey Boyd

"S.j. was very knowledgeable and produced great lectures. She gave me new tools that I put into immediate use. I look forward to taking more courses with her." -- Tiana Webb-Evans

"S.j oozes knowledge and information about today's media industry. Her classes are concise and very informative and will serve me as a reference for years to come." -- Mark Stokes

"S.j. is a great instructor who helped break down the basics. Great course -- two thumbs up!" - Lorna Umphrey

"S.j. was great! She really knows her stuff and gave great advice both on the writing and career aspects of PR." -- Jeanette Khan

WHEN 4 weeks, November 23 - December 14 Chats Mondays, 9-10 pm ET WHERE Online. Click here for more information. LEVEL Intermediate CERTIFICATE CREDIT This course counts towards the Mediabistro Public Relations Certificate. PRICE $350 ($325 for ) more info Add to Calendar iCal | Outlook

Course Details

With public relations budgets exploding and PR jobs growing at an incredible rate, there are more and more career opportunities in corporations, PR firms, and non-profit organizations. This course positions you to take advantage of career-advancing opportunities by focusing on the twin cornerstones of public relations: PR annual plans and the press.

Admission Requirements:
This class is designed for professionals with PR experience. Please submit a letter of interest (including a brief work history).

(Beginners: If you want learn how to write pitch letters, news releases, and PR plans, check out our Intro to Public Relations class.)

The online classroom has several interactive components:

• Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
• Students post completed assignments for feedback and discussion by the instructor and class.
• Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
• Technical support is available from mediabistro.com staff.

Course Syllabus

Public Relations: Plans and Press (PDF) View a sample syllabus for this class here.

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Public Relations

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Advertising & Marketing

Instructor Bio

S.j Sebellin-Ross's Courses

S.j Sebellin-Ross is a senior independent marketing and public relations consultant and writer with nearly twenty years of experience. She manages and writes marketing and public relations communications for clients including IBM, Visa, the Toronto Stock Exchange, and Ronald McDonald Children's Charities. S.j also writes feature articles for leading publications, including The Washington Post, The New York Times, and CNET.com. She is the author of a top-selling marketing book, and delivers executive training seminars to organizations including The Association of Journalists.

Testimonials

S.j is deeply knowledgeable in the public relations field. She displays a genuine concern for her students and their growth professionally. I hope to take additional courses with her in the future! -- Tim Pulice

"S.j gave me the necessary tools to assist me in my career goals. No question was turned down." -- Ebony Clark

"This class was an incredible learning experience. I learned a lot and definitely plan to take more classes." -- Robin Ochoa

"S.j. is constructively critical, presents thorough and easy-to-follow lectures, and offers timely and actionable responses to assignments and questions. All around great." -- Maayan Heller

"S.j. was great! She was candid and informative, but with a fun sense of humor." -- Gloria Krupa

"S.j. was an engaging instructor who obviously knows her stuff! She presents information succinctly and answered my many questions with grace and wit." -- Jessica Sellers

"S.j. made the course very worthwhile. She really knows PR and was direct and targeted in her instruction and comments." -- Elizabeth Tober Lyon

"S.j. delivers a suitcase full of useful tools for her students to carry with them in the world of PR." -- Tamryn Hennessy

"There isn't a question that S.j. struggles to answer! She offers relevant, effective feedback on assignments and chat sessions that have the feel of breezy, stimulating coffee shop conversation." -- Jessica Wangsness

"I loved taking this class with S.j. I obtained an internship at a PR firm in NY before the class ended." -- Tracey Boyd

"S.j. was very knowledgeable and produced great lectures. She gave me new tools that I put into immediate use. I look forward to taking more courses with her." -- Tiana Webb-Evans

"S.j oozes knowledge and information about today's media industry. Her classes are concise and very informative and will serve me as a reference for years to come." -- Mark Stokes

"S.j. is a great instructor who helped break down the basics. Great course -- two thumbs up!" - Lorna Umphrey

"S.j. was great! She really knows her stuff and gave great advice both on the writing and career aspects of PR." -- Jeanette Khan

WHEN 4 weeks, January 11 - February 9 Chats Mondays, 9-10 pm ET WHERE Online. Click here for more information. LEVEL Intro PRICE $350 ($325 for ) more info Add to Calendar iCal | Outlook

Course Details

Event planning is an important component of marketing and public relations. Events have the power to build consumer awareness and create a connection to brand that other channels can't match. From product launches to fundraising galas, effective events can help brands and organizations achieve measurable business goals. But event planning is more than just throwing a good party -- each production takes months of planning and strategy.

The online classroom has several interactive components:

• Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
• Students post completed assignments for feedback and discussion by the instructor and class.
• Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
• Technical support is available from mediabistro staff.

Course Syllabus

Intro to Event Planning (PDF) View a sample syllabus for this class here.

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Instructor Bio

Laura Lachman's Courses

Laura Lachman has been producing top-level, media-worthy events for luxury and consumer brands around the world. She has held in-house positions at Vogue as senior manager of fashion and retail events, Gucci as special events manager, and most recently Gen Art Chicago as regional event director, where she produced the Gen Art Film Festival. Laura's events have been feted throughout the media including The New York Times, Vogue, and WWD.

In addition to event execution, she provides her clients with strategic consulting on business development, partnerships/sponsorships, marketing initiatives, and public relations. Her most recent projects include Nokia Art In Motion, Warren-Tricomi Opening Party at The Plaza, Veuve Clicquot Le Grande Dame by Riva launch, and the Tory Burch Fall 2010 Fashion Show.

Testimonials

Laura's class was exemplary of excellence. I can't speak enough about the amazing breadth of knowledge I came away with. I plan to search voraciously for any other course she teaches! -- Kateri J. Harried

"Laura was very knowledgable and had a lot of relevant experience about event planning." -- Jen Cole

"Laura gave a deft and compelling overview of the event planning industry from physical to tempermental aspects, business to creative. She was the most organized and thorough presenter I've seen." -- Janie Ho

"I give Laura an A+! The class was great, we all worked together, and people shared information while Laura shared her extensive experience in the industry." -- Sylvia Smyrek

"Laura's course was very helpful for a starter like me. She was great and very well experienced." -- Joanna Toro

"Thanks Laura! I gained new insight from your expertise." -- Arinely Almonte

"I loved being introduced to Laura's organized and thorough presentation, which covered all areas of event planning. It was great!" -- Mairim Gersholowitz

WHEN 4 weeks, January 12 - February 9 Online chats Tuesdays, 9-10 pm ET WHERE Online. Click here for more information. LEVEL Intro PRICE $350 ($325 for ) more info Add to Calendar iCal | Outlook

Course Details

Despite sweeping changes in all parts of the business -- or perhaps because of them -- magazine publishing continues to grow. In fact, more new magazines were launched in the first quarter of 2009 than in the previous two years. Add in new online titles, and you have a burgeoning industry. If you've always had an interest in publishing, this class is for you.

The online classroom has several interactive components:

• Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
• Students post completed assignments for feedback and discussion by the instructor and class.
• Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
• Technical support is available from mediabistro staff.

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Instructor Bio

James Kaminsky's Courses

James Kaminsky has been the editorial director of Playboy and Maxim and editor-in-chief of Men's Journal. He has also served as a top editor for magazines including Rolling Stone and worked as an editorial and media consultant for private equity firms, Internet startups, and book publishers. James helped launch magazines at Conde Nast, Hachette, and Wenner Media. He has written for The New York Times, Variety, Rolling Stone, Details, and The Village Voice and has lectured at Columbia and New York University.

WHO This class is ideal for brand managers, marketers, copywriters, public relations representatives, and anyone who wants to break into those fields. WHEN 4 weeks, January 25 - March 15 Chats Mondays, 10-11 pm ET WHERE Online. Click here for more information. LEVEL Intro CERTIFICATE CREDIT This course counts towards the Mediabistro Public Relations Certificate. PRICE $425 ($399 for ) more info Add to Calendar iCal | Outlook

Course Details

A strong brand identity is the cornerstone of a successful business -- think Mac, Coke, Target, and Volkswagen. But a great story is only half the battle. The way that story is told can make or break a company. Consumers today are assaulted by brand messaging at every turn -- some blaring and in-your-face, some bordering on the subliminal. How an audience interprets that message influences everything from marketing and sales to product perception and packaging. So how do you cut through the jumble of information and turn your company or product from a concept into a household name? It all starts with a cohesive, well-executed brand message.

Whether you're a brand manager, marketer, copywriter, or public relations representative, this course will help you determine the most effective ways to communicate with your company's customer, with an emphasis on a constant stream of direct communication that will change and grow along with the customer's needs. We will address the ways in which it is possible to maintain those core values that sparked customers' interest in the first place while simultaneously making gradual, minor adjustments that keep the company evolving along with the customer.

The online classroom has several interactive components:

• Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
• Students post completed assignments for feedback and discussion by the instructor and class.
• Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
• Technical support is available from mediabistro.com staff.

Course Syllabus

Brand Writing (PDF) View a sample syllabus for this class here.

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Instructor Bio

Alexis Mezzina DiResta's Courses

Alexis Mezzina DiResta is a consultant who specializes in brand building and has been featured as a brand expert in WWD, Glamour, and Allure. At Tarte Cosmetics, she racked up extensive experience in marketing, product development, sales, operations, merchandising, management, and public relations. She continues to apply her knowledge of how to create a cohesive brand to her consulting work for companies like NARS cosmetics.

Alexis is a frequent guest speaker at NYU, Columbia, FIT, and LIM.

Testimonials

Alexis was a delightful and informative instructor. She possesses a great wealth of knowledge on branding. I would not hesitate to enroll in another course taught by Alexis. -- Pam Holland-Moritz

"Alexis's lectures were intelligent and extremely useful for understanding the business of branding across different sectors. She has a deep awareness of all forms of media and is an excellent class leader who encourages participation and the sharing of ideas." -- Sommer Hixson

WHEN 4 weeks, February 10 - March 10 Online chats Wednesdays, 9-10 pm ET WHERE Online. Click here for more information. LEVEL Intro CERTIFICATE CREDIT This course counts towards the Mediabistro Public Relations Certificate. PRICE $350 ($325 for ) more info Add to Calendar iCal | Outlook

Course Details

In today's extremely competitive marketplace -- whether you are pitching an idea for a novel, short story, TV show, film, stand-up comedy act, or internet-based web show -- you need to make an impression and stand out. The clearest, quickest way to do that is to create your own brand.

The online classroom has several interactive components:

• Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
• Students post completed assignments for feedback and discussion by the instructor and class.
• Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
• Technical support is available from mediabistro staff.

Course Syllabus

Brand Yourself (PDF) View a sample syllabus for this class here.

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Instructor Bio

Laurie Scheer's Courses

Laurie Scheer is a former vice president of programming for WE: Women's Entertainment and is currently a key member of the Film Faculty at Flashpoint Academy in Chicago. She has worked as an assistant, d-girl, and producer for some of the most powerful media conglomerates in the world, including ABC, Viacom, Showtime, and AMC-Cablevision. She has been a professor at numerous universities across the US and considers herself a media goddess, helping creative professionals realize their goals of working and improving 21st century media. Her book Creative Careers In Hollywood: From Extra Girls to Errand Boys (Allworth Press, 2002) chronicles and celebrates all of the movies ever made that feature women working in Hollywood. She also has a DVD, How to Pitch and Sell Your Screenplay.

Testimonials

Laurie has boundless enthusiasm and offers the opportunity to succeed. -- Paul Hagen

"Aside from priceless information and insight based on her background in TV, Laurie offers the constructive feedback and moral support that fledgling TV writers are unlikely to find elsewhere." -- Roslyn Ross

"Laurie's seminar was by far the best I have ever taken! She's the most knowledgeable instructor I've ever had, excellent on every level." -- Jamila Bey

"Laurie's class provided invaluable tips. She's one of the coolest instructors I've ever had. I would recommend her classes to anyone interested in learning more about writing for film and television." -- Imani Dawson

"Laurie's generous advice about television writing helped give me the confidence I needed to negotiate the contract process. I'll always remember that if you are a professional, you're worth it." -- Gina Laurie

"Laurie's classes are a must for anyone wanting to progress in the television industry. It is quite unusual to have someone offer to share their experiences, and even more unusual for them to truly want you to succeed." -- Tamara Federici, writer & former associate producer, Chappelle's Show

"Laurie is a professional who generously shares with her students her love and first-hand knowledge of the complex TV industry." -- Nancy West

"Laurie was informative, funny, and extremely knowledgeable. I found myself riveted and wanting to know more. If anyone is thinking of a career in television writing, this course is your starting point." -- Inger Slade

"Laurie's message of being well-researched, prepared, and realistic -- while also having supreme confidence in yourself and your ideas -- is one that all producers should hear." -- Tony Monterastelli

"Laurie gives you a thorough step-by-step process that will make you hone in on your concepts, brand, writing, and pitching skills." -- Denise Hendricks

"Laurie is friendly and personable but she will also get in the ring with you and make you face yourself." -- Laura Buchholz

"Laurie will help you plan the route between where you are now and that dream job in TV." -- Leslie Knox

"Laurie was exceptionally knowledgeable about the industry and provided insider information. I will happily take more courses with her." -- Candi Carter

"Laurie's a supremely talented, intuitive, and inspirational tutor." -- Joan Smith

"Through a series of fun exercises, Laurie helped me define my brand as a writer. I had no idea it could be so simple. And her information about marketing online is priceless. She is truly the media Goddess!" -- Tessa Smith McGovern

"I'd recommend Laurie's course to anyone interested in a career in TV writing. I found her passion for the subject matter and genuine enthusiasm in our projects very refreshing." -- Nate Paige

PRICE Get access to all Mediabistro on Demand videos for only $19 per month ($15 for ). SYNOPSIS Advertising isn't just a 30 second television spot any more. Creative content can be incorporated into many different platforms in order to create a brand presence. How must agencies evolve in today's media landscape? How multi-functional is the Internet when it comes to advertising? What types of consumer experiences create value? How can you take your great idea to the next level? DURATION/TIME 6 videos 1 hour, 4 minutes total running time DATE OF PANEL March 26, 2007   Add to Calendar iCal | Outlook

Course Details

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SYNOPSIS In this brief tutorial, you’ll get the latest info on the advertising industry, including insight on where the field is going, and the skills you’ll need to break in. Matt Van Hoven of mediabistro’s Agency Spy will be your guide. DURATION/TIME 3 videos 9 minutes   Add to Calendar iCal | Outlook

Course Details

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PRICE Get access to all Mediabistro on Demand videos for only $19 per month ($15 for ). SYNOPSIS Jeff Howe Wired editor and author of Crowdsourcing Crowdsourcing is rapidly moving into mainstream use, and affecting everything from journalism to investigative reporting, to customer service, and finding VC money for a business. Jeff will talk about the different crowdsourcing models that are emerging, how you might apply them to your business, and how crowdsourcing can lead to significant global and social changes. Jeff is a contributing editor at Wired magazine, where he covers the entertainment industry, among other subjects. In a June 2006 article for Wired, Jeff coined the term “crowdsourcing” to describe mass collaboration used to accomplish tasks formerly performed by employees. His book Crowdsourcing:  Why the Power of the Crowd Is Driving the Future of Business was released by Crown Business in August 2008. DURATION/TIME 3 videos 41 minutes Add to Calendar iCal | Outlook

Course Details

This Crash Course is an On Demand Video.

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SYNOPSIS Social Media. Search. Customer Engagement. Word of Mouth. Authenticity. These terms are critical drivers in a new era of marketing and advertising strategies. This group of digital marketing experts will discuss how customer behavior is evolving around technology, explore emerging trends and business models that will shape marketing, PR and advertising in years to come. The discussion is led by Larry Weintraub (CEO and co-founder, Fanscape) and includes Garrick Schmitt (VP Experience Planning, Razorfish), Valeria Maltoni (Founder, ConversationAgent.com) and Doug Jaeger (Innovation Director, Taxi New York). DURATION/TIME 4 videos 56 minutes Add to Calendar iCal | Outlook

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PRICE Get access to all Mediabistro on Demand videos for only $19 per month ($15 for ). SYNOPSIS In order to survive, well-known media brands are forging integrated marketing partnerships and multiplatform deals to extend their reach in new ways, and distribute content across platforms. Rebecca L. Fox, managing editor of Mediabistro.com, sits down with key media executives to discuss the innovative partnerships and deals that are currently making headlines. The discussion is led by Rebecca Fox (Managing Editor, mediabistro.com) and includes Chuck Cordray (Senior VP and General Manager, Digital Media, Hearst Magazines), Steve Rosenbaum (CEO, Magnify.net), Michael Silberman (General Manager, NYMag.com), Tom Smith (Senior Director, Digital Media/IT, Hearst Magazines) and Ellen Stone (SVP Marketing, Bravo Media). DURATION/TIME 4 videos 44 minutes   Add to Calendar iCal | Outlook

Course Details

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PRICE Get access to all Mediabistro on Demand videos for only $19 per month ($15 for ). SYNOPSIS How can your customers find out about your products and services on a mobile phone? We'll dig down into the key points you need to consider when developing a mobile marketing strategy from start to finish, such as: advertising, SEO, building services around location, data consumption, and more. The panel, moderated by Sascha Segan (Managing Editor, PCMag.com), features Jeff Arbour (SVP, North America, The Hyperfactory), Boris Fridman (CEO, Crisp Wireless, a mobile web content and advertising solutions company for premium publishers and brands), Troy Gibson (Director of Technology & Mobile, Resource, a digital agency specializing in strategy, creative and technology) and Jeff Hasen (Chief Marketing Officer, HipCricket, an award-winning mobile marketing agency.)  Add to Calendar iCal | Outlook

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WHEN Anytime WHERE Online (some courses available in person)   WHO Aspiring PR and marketing professionals; media people who want to learn how to promote their own work WHAT 6 courses that make up a complete training curriculum. Plus access to Mediabistro On Demand video library, AvantGuild membership, and a Freelance Marketplace listing. Apply now to earn certification that will enhance your resume. Save 40% on public relations courses and resources! PRICE $1500 ($1450 for ) more info Add to Calendar iCal | Outlook

Course Details

Mediabistro's Public Relations Certificate Program provides extensive practical training in the expanding field of PR. You'll progress through our series of public relations classes and learn how to use social media to spread your message. In an elective of your choice, you'll learn more about blogging or branding. By the end of the program, you'll know how to get maximum results for your client, your product, or yourself.

You'll also get access to mediabistro's Self-Paced 6-Session New Media class, the extensive Mediabistro On Demand library of video tutorials, Freelance Marketplace, and AvantGuild.

Mediabistro.com is the premier online education program for media professionals. When you graduate from the program, you will receive certification that will enhance your resume -- and your job prospects.

Students have 2 certification options.

1) Enroll in each required class separately and apply for certification when you have completed all requirements.

2) Enroll in the full program for a 40% savings. Only program enrollees receive priority notice about upcoming courses, expedited enrollment, 1 year of access to Mediabistro On Demand, the New Media: 6-Session Self-Paced Course, Freelance Marketplace, and AvantGuild.

Courses must be completed within one calendar year. Questions? Email us.

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