Mediabistro instructors are all active, working professionals at the top of their fields teaching the latest industry trends. Every class includes live interaction, personalized feedback, and a focus on completing professional-quality work.
Online classes have a dedicated instructor, assignments, live video discussions, and open forums. You’ll get a high level of attention and personalized feedback from your instructor while interacting with fellow students. If you can’t join live, discussions and materials are archived for you to view at any time.
SYSTEM REQUIREMENTS You will need access to a computer and speakers or headphones to participate.
In this intensive course, join fellow editors, writers, and bloggers to learn how to implement SEO writing techniques immediately to ensure your content reaches your intended audience. We'll cover how to improve your organic page ranking to drive traffic to your website, the anatomy of a search engine, and link-building techniques to maximize the visibility of your content.
Students will conduct keyword research to analyze their audience and develop a search strategy for increasing page views.
In this class, you will learn how to:
Identify your audience and conduct keyword research accordingly
Use Google Trends and the Google Keyword Tool to understand keyword densities
Use social networking sites to distribute your work and build your authority for search engine ranking
Apply techniques for effective tagging
Navigate through the ever-changing landscape of Search to maintain visibility
By the end of class, you will have:
The skills to use keyword research and analysis to drive traffic to your blog or website.
McLean Robbins leads the copywriting and content strategy department at MICROS eCommerce, an internet marketing firm where she concentrates on developing innovative content strategies for the world's leading hotels and resorts. She has extensive experience in producing high-visibility web content and designing effective social media campaigns that help build brand and personal visibility.
Based in Washington, DC, McLean is also a luxury journalist and blogger for The Washingtonian, Forbes Travel Guide, Robb Report, and AOL.