Managing and Publishing Content

Use a CMS to manage and publish your brand's content

Level: Beginner
Instructor: McLean Robbins

Managing and Publishing Content

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  • Self-paced instruction
  • 17 video lessons
  • 2.5 hours of lesson content
  • Practice exercises in a CMS
  • Led by an industry expert
  • Lifetime access    
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Who Should Take This Course

Digital Writers and Editors, Bloggers, Content Managers, Copy Editors, Marketers

Skills You Will Learn

Identify which CMS is best for you and your brand

Purchase and set up your domain and website/blog

Mechanics of using a CMS—draft, post, publish, revise

Maximize the features of a WYSIWYG editor

Create and use metadata and smart tagging of your content

Prepare and publish content, incorporate links, photos, keywords and related content

Use shortcuts and additional features to get the most out of your CMS

Why Take This Course

Become an expert in managing and publishing digital content. Learn how to use a Content Management System (CMS) to manage articles, blog posts, infographics and anything else you create in your role as a digital content creator.

This course focuses on Wordpress and Tumblr—two of the industry’s major CMS platforms—and takes you through the individual functionalities and capabilities so that you can manage one or both like a pro. Learn proven best practices to swiftly and efficiently manage high volumes of content. Create ease for you and your team with pro tips for planning and organizing an ongoing editorial calendar.

Session 1

Content Management Basics and Selecting a CMS

  • Lesson 1: What is Content Management?
  • Lesson 2: Top Content Management Platforms
  • Lesson 3: Two Popular Systems: Wordpress & Tumblr
  • Lesson 4: Purchase a Custom Domain and Sync it With Your CMS
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Session 2

Hands On: How to Enter Posts and Use Key Features

  • Lesson 1: Basic CMS Features
  • Lesson 2: Enter, Schedule and Save Posts
  • Lesson 3: Images and Video
  • Lesson 4: Delve Deep: When To Use HMTL vs. WISYWIG Editor
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Session 3

Next Level: Plugins and Key Hacks to Get Organized

  • Lesson 1: Top Plugins – Use and Install
  • Lesson 2: How to Use SEO Models
  • Lesson 3: Metadata and Taxonomy
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Session 4

Content Management as Part of an Ongoing Content Strategy

  • Lesson 1: Using an Editorial Calendar to Manage Workflow
  • Lesson 2: Integrate Social Media, Email and Your CMS
  • Lesson 3: Migrate Content From One Platform to the Next
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About the Instructor

McLean Robbins

5 Courses

McLean Robbins is a content strategist, copywriter, and digital consultant for some of the world’s leading brands, including Marriott, Four Seasons, the National Sleep Foundation, and many more. She has extensive experience in producing high-visibility web content and designing effective digital campaigns that help build brand and personal visibility. Based in Washington, DC, McLean is also a luxury lifestyle journalist for publications including Forbes Travel Guide, Travel Channel, AOL, The Washingtonian, Robb Report, and more. McLean holds a Master’s degree in Journalism from Georgetown University.