Harvard Business Review

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Sightings (8)

Spotted around the media universe

GM CEO on Recall Crisis: 'Terrible Things Happened' - Posted March 18, 2014
Here's a case study in double duty internal/external crisis communications via General Motors and The New York Times. ... [FishbowlDC]

Four Tips to Dazzling Cover Letters - Posted February 5, 2014
Sometimes you just have to kick it old school. We talk a lot about networking and landing a job but not enough emphasis goes into cover letters. Thanks to our friends at the Harvard Business R... [MediaJobsDaily]

The Secret to Winning CSR: Become a Better Company - Posted October 10, 2013
We just read this month's Harvard Business Review piece on corporate reputation by former Edelman vice chairman and Walmart... [FishbowlDC]

PR Pros: How Many Hours Do You Work in an Average (Crazy) Week? - Posted September 16, 2013
Most of the public might not know what PR is all about, but we can spot the symptoms: we stay open longer than the corner deli, dealing with insa... [FishbowlDC]

Should Brands Pay Online 'Influencers' to Promote Their Products? - Posted August 26, 2013
An article in the Harvard Business Review last week made an interesting, if not particularly novel, argument: brands should seek out independent "influencers" or "brand a... [FishbowlDC]

Facebook Has Nowhere to Go But Down - Posted September 12, 2012
General impressions of Mark Zuckerberg's speech at yesterday's TechCrunch ... [FishbowlDC]

To Engage, Or Not to Engage? - Posted September 21, 2010
That's the dilemma that Forbes blogger Lisa Arthur tackled today in her marketing column, proposing that consumers want more interaction rather than less and they want it on the way they like it. The stance is in opposition to the one taken by two ... [FishbowlDC]

Social Media, Like Beer, Bringing People Together - Posted September 17, 2010
A post on The Harvard Business Review touts the fact that some companies are using blogs and other online outlets as a vehicle for diversity training. "[I]n the coming months, we could see the social web emerge as a sort of online Obama Beer Summit -- a ne... [FishbowlDC]