Copywriting for Designers
Designers can become more competitive by adding copywriting to their skill set.
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Designers can become more competitive by adding copywriting to their skill set. Nancy Hoffmann, a designer who has worked as a professional copywriter, understands how effective writing and professional design can combine to deliver successful work for clients. She breaks copywriting down to its essentials: how to come up with a concept that works, how to craft an approach in collaboration with your client, and how to structure your final copy. Nancy also provides a separate set of rules for online copywriting, and looks at some websites with exemplary copy.
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Founder of TomatoDesign.Net, Nancy L. Hoffmann is a documentary illustrator turned web/graphic designer. As an artist, she drove a jeep for 3 years in the Chiapas, Mexico, jungle/war zone (working with the Maya). She also spent 3 years in Turkey, and in Syria (hunting birds in the desert and hanging with a Druse band), during the Gulf War. She has many years of art direction and design experience, and has taught design and marketing at several art schools in the tri-state area. Her main blog is at tomatogreening.wordpress.com. Her claim to fame is the branding of New Jersey as "The Big Tomato" (vs. "The Big Apple"), which is how her own company became branded with that fruit/vegetable.