Get access to our library of educational videos and learn new skills to stay ahead of the media pack.

Questions or comments about Mediabistro
How-To Videos

Get answers:
Read the FAQs.

Contact us:
Tech questions

or call 212-493-4054

System requirements

Flash 7 or higher
Download the latest version

Our videos are optimized for high speed internet connections and may not be viewed properly by users with dial-up connections.

Copywriting for Designers

Designers can become more competitive by adding copywriting to their skill set.

1. Highlights

Table of Contents

  1. Highlights FREE!
    Watch a free preview of Copywriting for Designers
  2. Conceptualizing Ad Copy FREE!
  3. The Initial Client Meeting FREE!
  4. The Components of Effective Ad Copy FREE!
  5. Writing for the Web FREE!
  6. Examples of Great Web Copywriting FREE!

Video Details

Designers can become more competitive by adding copywriting to their skill set. Nancy Hoffmann, a designer who has worked as a professional copywriter, understands how effective writing and professional design can combine to deliver successful work for clients. She breaks copywriting down to its essentials: how to come up with a concept that works, how to craft an approach in collaboration with your client, and how to structure your final copy. Nancy also provides a separate set of rules for online copywriting, and looks at some websites with exemplary copy.

More Videos in These Categories:

Related Videos


Nancy Hoffmann
Founder of TomatoDesign.Net, Nancy L. Hoffmann is a documentary illustrator turned web/graphic designer. As an artist, she drove a jeep for 3 years in the Chiapas, Mexico, jungle/war zone (working with the Maya). She also spent 3 years in Turkey, and in Syria (hunting birds in the desert and hanging with a Druse band), during the Gulf War. She has many years of art direction and design experience, and has taught design and marketing at several art schools in the tri-state area. Her main blog is at Her claim to fame is the branding of New Jersey as "The Big Tomato" (vs. "The Big Apple"), which is how her own company became branded with that fruit/vegetable.