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HARO's Peter Shankman: The Power of Social Media

Networking online can have a huge effect on the success of your venture; the founder of Help a Reporter Out explains how, in his hilarious keynote at Mediabistro's UGCX conference.

Table of Contents

1. Highlights (2:09) FREE!
   
2. T-Shirts and Transparency (15:21)
   Peter Shankman traces his career back to a t-shirt slogan; one great idea gave him the stake that he needed to start his own agency. Could that story happen today? Nope. He explains how social media has changed the game. HARO started as a good karma experiment, and turned into a profitable business. Peter explains how. Hint: transparency counts.
3. Keep It Personal (14:32)
   Peter begins by explaining his theory on the current human attention span, and how it impacts the effectiveness of media strategies. Good writing is key. So is a personal relationship with your contacts; relationships are gold. Current social media systems don't take advantage of multiple relationship layers. How will this change?
4. User Generated Addicts (7:27)
   User generated content is about personal relationships. Peter shows off his "poken," a portable social media device. On HARO, everything is user generated. When you turn your customers into addicts, you don't have to do your own PR anymore.
5. Questions and Answers (11:38)
   The first question: What's your current staffing like? What are your plans? What about recommendations in social media? Why do people use HARO?

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