Mediabistro Circus: Crowdsourcing
The internet brings people together to share information, impacting journalism, advertising and countless other industries
Table of Contents
- Highlights FREE!
- Crowdsourcing: The Genesis (13:55) FREE!
Jeff begins by explaining that crowdsourcing affects a broad range of fields, including journalism, advertising, and innovation, but his talk will focus on journalism and the sustainability of current journalistic models. He also introduces the term "crowdfunding." He shows a short film that explains how crowdsourcing works, and explains how his experience writing about music for Wired has influenced his current work. Finally, Jeff tells the genesis story for the word "crowdsourcing."
- How Crowdsourcing Builds and Innovates Businesses (16:11) FREE!
Jeff describes how a t-shirt design contest turned into a successful business, Threadless. Allowing the community to vote on designs is an example of how crowdsourcing can work to build a successful business with no marketing or advertising. Jeff also describes the creation of istockphoto.com, which changed the stock photo business forever. Customer service tools, such as getsatisfaction.com, make use of crowdsource models, too. Jeff shares other examples of crowdsourcing success, from the restaurant business to birdwatching. Jeff goes on to describe Kiva, an enormously successful crowdfunding project.
- Crowdfunding the Story (11:06) FREE!
Jeff describes a project in crowdfunding for journalism: spot.us. On this Bay Area-based site, journalists connect directly with the community of readers to fund stories that matter to them. Jeff shows a short film on asthma in a polluted community, an effort to get people to fund stories on the topic. Jeff concludes: this is not the answer to current problems with journalism, but it's possibly one of many answers.
Wired editor and author of Crowdsourcing
Crowdsourcing is rapidly moving into mainstream use, and affecting everything from journalism to investigative reporting, to customer service, and finding VC money for a business. Jeff will talk about the different crowdsourcing models that are emerging, how you might apply them to your business, and how crowdsourcing can lead to significant global and social changes.
Jeff is a contributing editor at Wired
magazine, where he covers the entertainment industry, among other subjects. In a June 2006 article for Wired
, Jeff coined the term “crowdsourcing” to describe mass collaboration used to accomplish tasks formerly performed by employees. His book Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business
was released by Crown Business in August 2008.
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