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Mediabistro Circus: What's Next in Mobile Media?

Publishing's new frontier is at your fingertips

2. Highlights

Table of Contents

  1. Crib Sheet (PDF) PDF
    Download this outline and use it to take notes. Includes resources and other information.
  2. Highlights FREE!
  3. Finding Mobile Media (21:11) 21:11 FREE!
    The biggest issue in mobile media is how to get people to find your content. What do you need to do to make your site mobile-friendly?
  4. Consuming Mobile Media (19:23) 19:23 FREE!
    The other major issue is device and platform compatibility. How will that be resolved?
  5. Sharing Mobile Media (10:46) 10:46 FREE!
    Phones are great social networking tools, because they already have contact information for your personal social network. How can businesses take advantage of that?
  6. Q&A (22:04) 22:04 FREE!
    What are the unique capabilities of mobile? What thought has been given to user experience? What role will WiFi play in the distribution for mobile media? What do you think about the effect of top level domain names when it comes to creating mobile standards? How can we get older age groups involved with mobile media?

Video Details

While publishers scramble to build online sites, blogs, and social networks, a parallel new media universe is unfolding.

Mobile media is the world of the iPhone, smartphones, regular old cell phones, and other handheld devices. And at this point where it’s headed is anyone's call. Devices and platforms aren't compatible. Mobile-specific content is still a lot of ringtones. Let's just say there are opportunities here. Are you ready to take advantage of them?

This Mediabistro Circus panel, moderated by MobileContentToday's Jamie Lendino, features Chip Canter (NBC Universal), Nicholas Covey (Nielsen Mobile), Daniel Graf (tech pioneer), and Richard Trumble (The Wall Street Journal Digital Network).

DURATION/TIME
5 videos
1 hour, 13 minutes total running time

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