Pitch Slam 1-on-1: Ladies' Home Journal
Writers looking for a big audience pitch Ladies Home Journal editor-in-chief Diane Salvatore
2. What the Editor Wants (15:34)
Table of Contents
Four writers try to sell Ladies Home Journal editor-in-chief Diane Salvatore story ideas for the modern version of a venerable magazine.
Ladies' Home Journal may be 124 years old, but Salvatore is determined to keep it modern. Under her leadership, the magazine -- read by nearly one in seven American women -- debuted a new style and new editorial structure. The new LHJ ditches the traditional front-of-book, feature well, back-of-book format in favor of seven distinct sections, most of which consist of one or two FOB-style gazette pages and a handful of medium-length stories (1,000 to 2,000 words). That means there are more opportunities for freelancers to write longer pieces from the start.
Watch Diane describe what LHJ is looking for, field the writers' pitches, and sum up her take on them. Which ones do you think will make the cut? Would yours?
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