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Pitch Slam 1-on-1: Redbook

Redbook editor-in-chief Stacy Morrison takes pitches from four writers, live and in person

2. What the Editor Wants (3:48)

Table of Contents

  1. Crib Sheet (PDF) PDF
    Download this outline and use it to take notes. Includes resources and other information.
  2. What the Editor Wants (3:48) 3:48 FREE!
    Redbook editor-in-chief Morrison describes how freelancers can contribute to her ever-evolving magazine.
  3. Julie Garrett: Tattoos and Motherhood (3:16) 3:16 FREE!
    Garrett pitches a piece on what moms need to know before they decide to get inked, and what they'll face if they want to undo their tattoo.
  4. Kathleen Colan: Computers in the Kitchen (3:29) 3:29 FREE!
    Brian Vines pitches a story about shame, or lack thereof, in today's pop culture.
  5. Sally Farhat Kassab: Newlywed, Now What? (3:33) 3:33 FREE!
    Recently married Farhat Kassab nails the Redbook reader perfectly, pitching a topic Morrison wants to cover.
  6. Tami Peterson Lewiski: Kids Gone Online (4:56) 4:56 FREE!
    Peterson Lewiski pitches a story on how parents limit their children's Internet use.
  7. Conclusion: Editor-in-chief Stacy Morrison (2:42) 2:42 FREE!
    Morrison explains what she thought of the writers' pitches, whether she's likely to buy any of them, and why.

Video Details

Redbook editor-in-chief Stacy Morrison sits down with four writers eager to break into this general interest magazine for women in "the grown-up stage of life," and offers feedback on their story ideas.

When women outgrow fashion, bridal, and beauty magazines, they grow into Redbook. The 104-year-old magazine boasts a storied history (Margaret Mead was an early contributor), and despite its advanced age, manages to remain ahead of the curve for its 30- to 40-something female readership. It's wide-open to features, so long as they center upon the wants, needs and experiences of adult women as they navigate motherhood, home ownership, professional demands, and more.

See which pitches worked, find out why or why not, and learn how an editor really thinks so you can improve your pitching success rate.

6 videos
20 minutes total running time

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