Social Media Essentials for PR
Leaders in the world of public relations discuss recent social media efforts, and talk through some of the challenges and successes that surround community engagement.
Table of Contents
It's called public relations because it's about relationships. That's why PR mavens have jumped on Twitter, Facebook, YouTube, and anything else that helps them connect directly with audiences.
But new media means new questions. As the industry shifts from pumping out pitches to engaging communities, has the notion of "delivering a message" become obsolete?
This panel tackles the challenges and opportunities at the crossroads of PR and social media. Topics on the table :
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