The New Age of Advertising
Our expert panelists take on the big issues in online, mobile and interactive ads
1. Highlights (2:40)
Table of Contents
As the impact of conventional advertising has declined, a new age of advertising has dawned. Consumers have become more engaged as ad placement has transitioned from print to online and to product placement and content-driven programming. Where is it all headed, and how can you make money at it?
Discussion topics include:
Does one-way advertising still work?
What is the best way to start a conversation with the customer?
How can a campaign result in effective word-of-mouth marketing? What multimedia tools can you employ to deliver a powerful, unique campaign?
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