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Writing for the Web: Understanding How Readers Use the Web

A 15-minute crash course for editors and writers to master site usability and drive traffic

2. Highlights

Table of Contents

  1. Crib Sheet (PDF) PDF
    Download this outline and use it to take notes. Includes resources and other information.
  2. Highlights FREE!
  3. Writing for the Web: Understanding Usability (13:33) 13:33 FREE!
    Main Factors that Influence Usability: Tools for altering site content to what users want and need. Usability Tips for Writers: Experts agree: Users don't read text. They scan. Find out how to keep them on your site. Real World Examples: Our picks for sites with good usability (and major sites that shun usability rules).

Video Details

SYNOPSIS
When applied to Web sites, the term "usability" refers to how easily users can navigate a site and its content. In this Crash Course on Writing for the Web, journalist Manoush Zomorodi presents our exploration of how a basic understanding of Web site usability can help you become a better writer or editor online and drive more traffic to your stories.

DURATION/TIME
1 video
14 mins total running time

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