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The Big Blog Picture: Tales from the Frontlines of Blogging

With Anil Dash and bloggers from Wired, Harvard Business Publishing, and BlogHer

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SYNOPSIS
This jam-packed session about blogging at the Mediabistro Circus reports on what’s on the horizon and what’s working on the ground.

Eric Hellweg at Harvard Business Publishing is developing a blog network, podcasts, and videos to connect with an expanding audience.

Citing Blogher surveys and stories, Elisa Camahort Page talks about who is blogging, why they are doing it, and the transformative power of blogs.

Noah Shachtman talks about how he went from being one of the "kids in the basement," blogging on his own, to selling his blog, to coming into the fold at Conde Nast.

Finally, Anil Dash has been blogging since before the rest of us knew what blogs were. He tells us how to get the benefits of blogging without a blog and what the future holds.

DURATION/TIME
5 videos
1 hour, 24 minutes total running time
 

about Mediabistro Circus


Mediabistro CircusMediabistro Circus 2008 was a two-day event designed to help media professionals understand the crossroads of digital and traditional media, why it matters, and how it affects work across the media disciplines. Some of the most impressive people in media and technology spoke at our inaugural Circus event. To be the first to know about the next Mediabistro Circus, sign up for Event Updates on the Mediabistro Circus 2008 page.

Table of Contents

Sections Length Size
PREVIEW
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Watch a free preview of The Big Blog Picture: Tales from the Frontlines of Blogging. 		1:50 4 MB
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Crib Sheet (PDF)
Download this outline and use it to take notes. Includes resources and other information.		    
1.

Eric Hellweg, Harvard Business Publishing
Discover what Eric Hellweg at Harvard Business Publishing, home of the Harvard Business Review, has learned as the venerable company develops a blog network, podcasts, and videos. They’ve radically changed the way they interact with online consumers, moving from an e-commerce, transactional site to an expanded, relational model that reaches out to emerging leaders.

 18:14 35 MB
2.

Elisa Camahort Page, BlogHer
Elisa Camahort Page dissects the transformational power of blogging through statistical data and exemplary stories. A Blogher survey shows that blogs are mainstream, addictive, and trusted. Who is blogging, how much are they doing it, and what does this mean for other media and so-called “real relationships”? Why are people motivated to read and write blogs?

 19:38 38 MB
3.

Noah Shachtman, Danger Room Blog, Wired
How the weird kids blogging in the basement have been welcomed into the family media business. Noah Shachtman tells the story of the fascinating evolution of his news blog from a solo endeavor to a group effort owned by a non-media company to a Wired.com mainstay.

 15:36 31 MB
4. Anil Dash, Six Apart
Anil Dash was blogging when there were 50 bloggers, not 50 million. You don’t have to reinvent the blog wheel. Rip, mix, and burn is the model for all media. What do we do next? What’s next to transform? How you can get the benefits of blogging without blogs. How to make the (media) giants jump. What kind of presence you need to have on Facebook and MySpace, for how long, and what’s next.		 22:46 45 MB
5. Q & A Session
What is the personal liability of bloggers? How much money do bloggers make? Do company blogs need to have structure?		 9:04 18 MB