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Social Media for PR Professionals

Learn how to integrate social media into your PR and marketing strategy

Course is closed.
Social Media for PR Professionals

WHEN Wednesday, July 9, 6:45-9:45 pm

WHERE University Settlement, 273 Bowery (at Houston), New York, NY 10002

PRICE
$65 ($50 for )
more info

Course Details

Social media is changing how people communicate, and thus changing the required skill set for professional communicators. Almost every company -- large and small -- is looking for a way to tactfully integrate social media into their marketing mix.

If you'd like to get a better grip on how to integrate social media into your communications plan, then attend this course for PR and marketing professionals.

In this seminar, you will learn:

  • How to create and distribute a social media press release
  • How to create compelling online content that is useful for bloggers and other social media outlets
  • How to become a part of the conversation and not just pitch
  • How to integrate web analytics into your communications plan
  • The ten misconceptions people have about social media

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Instructor Bio

Paull Young's Courses

No courses available at this time.

Paull Young
Paull Young is a social media strategist leading award winning campaigns at Converseon, a New York based social media communications consultancy. Paull is the author of one of the more recognized PR/marketing blogs, Young PR, which is a member of the Advertising Age Power 150 media and marketing blogs list along with being one of Australia's top 5 marketing blogs. Paull is frequently quoted on social media issues in the media and his work has been featured in a number of PR & marketing textbooks. You can follow Paull on Twitter @paullyoung.

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