The Customer is the Company: How Social Media is Changing Business

This event has SOLD OUT in the main theater. You can still join us at a reduced rate for a simulcast of the panel in the bar area, which will be open during the event. Then stay to mix and mingle with all the panelists! Space is limited, so sign up now. WHEN Tuesday, December 9 Doors open at 6:30pm Presentations begin sharply at 7 pm Meet the panelists at our cash bar reception, immediately following at 8:30 pm. WHERE Tribeca Cinemas (simulcast lounge in the bar), 54 Varick Street, NY, NY PRICE $45 ($35 for ) more info

Course Details

We used to say that The Customer is Always Right. Now we're finding that The Customer is Everywhere. They're not just in your inbox. They're on blogs, online forums, social media platforms, and places you haven't heard of yet. The "wisdom of the crowd" is rapidly changing how companies operate. Customers are becoming an additional creative workforce for organizations by proposing ideas, offering solutions to problems, and becoming deeply integrated into the brand experience. It's already happening. Are you ready? Our impressive panel of early adopters of this business revolution will show you how they've harnessed the power of the crowd to stay ahead. We'll find out what works for them now and what's on the horizon. Can corporations become open to the risks and opportunities of the crowd? What does this shift mean for corporate PR?

Speakers include:

Saul Colt Head of Magic, FreshBooks	Jeff Howe Wired contributing editor & author of Crowdsourcing	Tony Hsieh CEO, Zappos	Lynne D. Johnson senior editor and community director, Fastcompany.com

Thor Muller CEO, Get Satisfaction	Craig Newmark customer service rep & founder, Craigslist	Keith O'Brien (moderator) editor-in-chief, PR Week

Sponsored by

Ripple6^TM helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagement and relationships, enable social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 is based in New York and its list of clients and partners includes Procter & Gamble, Gannett Co., Meredith Corporation, and General Mills. For more information, visit www.ripple6.com.

To sponsor this event or others like it, contact Mara Piazza, maraATmediabistroDOTcom, 212-547-7928.

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