Copywriting: Advanced

Improve your ad writing portfolio as a multiplatform creative

  • sections:
  • Discussions Tuesdays 8-9pm ET, 6 sessions full schedule

If you're a junior to mid-level copywriter or marketing professional who wants to expand your skills, this class will focus on how to improve your ad writing across print, web, mobile, and social platforms to create new clips, manage relationships with art directors, and land more work.

In this class, you will learn how to:

  • Create concise messages that conquer short attention spans and distractions
  • Differentiate between ad and promo writing
  • Use SEO basics to improve visibility of client work
  • Brainstorm and collaborate with art directors, account managers, and other copywriters

By the end of class, you will have:

Two to four samples to add to your portfolio immediately.

Admission requirements:

Students should have completed Copywriting: Creative Ad Writing or have proven ad experience. Apply with a note to explain your interest in this topic and your previous copywriting experience.

Melissa Lore is the Digital Content Strategist at MicroArts Creative Agency. She has been writing copy for print, digital, social, and mobile for both agencies and independent clients for more than eight years. Her clients include World's Best Cat Litter, AVG, Healbe, Nickelodeon, Rogaine, Quaker Chewy Granola, Norwegian Cruise Lines, and the Rapp Collins agency.